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Episode 7:

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Today I interview Kelly Schwarze who is the author and producer of Alien Domicile which is out in Amazon right now. Kelly is an extremely talented creative thinker and refers to himself as a creative entrepreneur which I think is fitting. Kelly does a lot of videography as well for businesses and authors and constantly has a project going on.

You can see some of his work by going under the services section of the website and clicking on the video link. Kelly and I talk about many things related to marketing books and videos through amazon and some tips on what you can do if you have content you are looking to produce soon. I hope you enjoy our conversation.

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Episode 6:

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In this podcast episode I talk with Wesley Tingey who is the Social Media Expert over at Neonbrand. Wesley has been working there for about 5 years and handles the majority of the social media not only for the Neonbrand firm, but also many of their clients.

Wesley and I talk about some of the challenges facing businesses in social media and how to keep from getting bored if it is your job to post on a daily basis. We also talk a little about strategy, budgets and simple ways to grow your audience. If you are interested in social media marketing, Wesley offers a ton of great insight in this episode.

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Episode 5:

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I talk with Owen Carver who is a fellow internet guru here in Las Vegas on this episode. Owen has built many many websites for me and my clients and is a great guy to have around if you need a really professionally designed website. I like his work so much, that I added him under our services section of the website so you an check him out there.

Owen and I talk a lot about his upbringing, what brought him to Vegas, his education and why he got into Web Design. We talk a little about strategy and also his bid for election. I hope you enjoy our conversation.

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Episode 4:

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In this episode Greg and I goof off a little bit and talk about things going on in the SEO world. We will be doing one of these per month and will include questions from listeners, SEO news from Google, jokes and our tip of the month on best practice SEO. We hope you enjoy listening to it as much as we enjoyed recording it.

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Episode 3:

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It was my privilege to interview Jessie Humphries, the bestselling author of Killing Ruby Rose (available on Amazon). Jessie is a friend of mine and had a lot of success with her book after landing a publisher in her niche. We talk about the book writing process, finding a publisher, keeping with the writing and a bunch more.

Jessie is also an avid tennis player, attorney and entrepreneur. Despite having a lot on her plate she is also a wife and mother and is able to spend a lot of time with her wonderful family. I hope you enjoy our conversation on the author portion of her life that we focus on in this interview.

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Episode 2:

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In this episode I talk with Laura Spawn who is the CEO of Virtual Vocations. As an important note, Laura is my sister and owns the company with my older brother Adam. Virtual Vocations is an online job board for people looking to work from home. With the constant rise of spam across job boards it has become a literal nightmare to find legitimate jobs for stay at home individuals.

Laura and her team have taken it upon themselves to find the most legitimate jobs and post them online through their site saving job seekers days and days of sifting through jobs and applying for the legitimate ones.

We talk about a lot including their marketing strategy, the history of the company, why she choose this type of a business and more. I hope you enjoy our conversation.

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Episode 1:

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This first episode is short and sweet as I introduce the podcast and talk about the purpose of it. My hope is that I will be able to deliver helpful insights from industry experts on digital marketing. I will be interviewing expert digital marketers and finding out what has worked for them.

I will also cover things like industry news and highlights that I hope will be helpful to you as an audience. Thanks for listening!

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What is SEO

ar a lot of terms: PPC, SEM, SEO etc. used interchangeably. My question is what SEO does not include?

Great question! SEO is Search Engine Optimization. That means it covers the optimizing of sites to rank in search engines naturally. So PPC which stands for Pay Per Click would not count since that is a paid service not natural. SEM or Search Engine Marketing is a broad term covering all search engine marketing natural and paid so again not included. Any natural work that is done to help a website show up naturally in a search engine falls under the realm of SEO. Anything else that is paid is not.

Mark Jackson wrote a great post in search engine watch about SEO not being a One-Trick Pony. Said Mark:

More often, you are engaging in an omni-channel approach to building authority, strategically developing content, technical stuff, and optimizing conversion rates as much as you are title tags.

This, in my opinion, is “today’s SEO.”

Well said Mark. I might add that focusing on quality of content and product first will develop the highest valuable content to users and increase the natural SEO automatically.