How Social Media Marketing Can Help Build a Brand

Worldwide, people spend almost 2 and a half hours on social media daily. As a result, more brands are investing in social media marketing. With a strong strategy in place, you can use social media to expand your online reach.

When building a brand, appearing where your customers already spend their time is essential. Not sure how to use social media to boost your business? 

Read on for the top social media marketing tips you need to add to your digital marketing strategy today!

Reach Ideal Customers

The average American already has over seven social media accounts. It’s no surprise that 93% of marketers say the top benefit of social media marketing is increased brand exposure. However, your ideal customers aren’t using every social media platform daily.

If you want to use social media marketing when building a brand, take the time to research your customers. Determine who they are, what problems they’re facing, and what they care about. Consider which social media platforms they use the most often, too.

For example, if you want to use business professionals, consider using LinkedIn to reach your audience. To increase sales, use social media pay-per-click (PPC) ads on Facebook and Instagram. 

Define who your customers are based on demographics and psychographics like:

  • Age
  • Gender
  • Marital status
  • Buying behaviors
  • Online behaviors
  • Location
  • Career
  • Salary
  • Interests
  • Hobbies
  • Pain points

Group your customers into buyer personas to offer each group personalized content. Personalization will help you develop stronger customer relationships. Connecting with your customers on an emotional level will help brand trust grow. 

As consumers learn to trust your brand, they might feel more inclined to shop from your business. 

Generate Brand Awareness

Remember, one of the top benefits of social media marketing is brand exposure. If consumers don’t realize your brand exists, they won’t shop from your business. Create branded marketing materials to help brand awareness grow.

With repeat exposure, brand awareness can become brand recognition. You can remain at the forefront of the consumer’s mind.

When they need your offerings in the future, they’ll recall your branded social media posts. They might visit your account or website before converting into a lead or sale. 

You can also generate brand awareness by partnering with influencers this year. 

While only 38% of shoppers trust branded social media content, over 60% trust influencerrecommendations. Look for a social media influencer your customers already know and trust. Make sure their posts have a high engagement rate.

Then, ask them to promote your products or services. As they share your brand-approved content, your brand visibility will grow. You can start reaching new customers andgenerating more brand trust. 

Boost SEO Traffic

Search engine optimization (SEO) can help your blog content rank higher on search engines like Google and Yelp. Improving your organic rankings can help you generate more website traffic, allowing you to generate brand awareness and leads in the process. As you generate more website traffic, Google might decide to boost your content to the top of the page.

You can appear ahead of competing brands to generate brand credibility, too.

Adding social media marketing to your digital marketing strategy can benefit your SEO strategy.

Share your blog posts on social media and direct readers to your blog content. Make sure to use an engaging, compelling caption with a strong call-to-action (CTA).

Don’t limit yourself to sharing a blog post on social media once. Instead, share different images and write different captions to generate continuous traffic. 

Look for ways to repurpose old content, too. If a blog post didn’t perform well, convert it into a short video. Share the main takeaways and direct social media users to the post for more information. 

When sharing content on social media (or your blog), focus on quality over quantity. High-quality content can help your brand look credible, allowing brand trust to grow. 

Offer Customer Support

You can also use social media to offer ongoing customer support. For example, you can use the chat function on Facebook or encourage customers to DM you on Instagram.

Use your social media captions to encourage your customers to ask for help. Once you begin generating comments, make sure to respond right away. Immediate responses will show consumers you care about their experiences. 

Otherwise, share more “how-to” content or helpful tips. Use your content to show consumers you’re able to solve the problems they’re experiencing. 

Establish Credibility

Social media marketing is an effective way to communicate your brand’s credibility and authenticity. 

Give consumers a behind-the-scenes look into your business. For example, you can show them how products are made or create a “day in the life” video with a member of your team. 

Share customer testimonials to show consumers people like them already love and trust your brand. 

Encourage Engagement

Encourage your social media followers to engage with your posts by liking, commenting, or sharing your content. Generating engagement can make your brand more memorable. It can also help you build customer relationships, leading to brand loyalty.

Generating brand loyalty can lead to repeat sales, helping your ROI rise!

Grow Affordably

Remember, generating brand awareness is essential to building a brand. Consider using social media paid advertising this year. You can use platforms like Facebook Ads to get started.

Paid advertising will allow your digital ads to appear among organic content. You can blend into the consumer’s social media feed to generate brand awareness, clicks, and sales. 

Learn From Your Customers

Once people begin commenting on your posts, pay attention to what they’re saying! For example, maybe your customers struggle to check out from your eCommerce website. Maybe they have questions about your industry or products. 

Use their comments to make improvements to your business. As they ask questions, consider creating new social media posts to provide the answers they need. 

Learning from your customers will help you grow your business in the future. 

Stay Social: Start Using Social Media Marketing to Boost Your Brand

Don’t miss the chance to start building a brand online. Instead, leverage social media marketing to expand your reach and interact with customers. With these social media tips, you can set your business up for lasting success.

You don’t have to develop your digital marketing strategy alone this year. We’re happy to help. 

Contact our team today to get started.