How to Choose the Best Las Vegas SEO Company
Not sure how to find the best Las Vegas SEO company? Nearly 70% of all online experiences begin on a search engine like Google or Bing. Unfortunately, most consumers (75%) neglect to check the second page. If your site doesn’t appear at the top, consumers might not find your business online.
In fact, over 50% of all website traffic starts with a search.
With search engine optimization (SEO), you can boost your rankings. SEO can feel time-consuming if you lack experience, though. Instead, hire a Las Vegas SEO agency to help.
Before researching the different SEO experts in Las Vegas, take the time to outline your goals. Establishing specific goals can help you find the best agency based on your needs. Otherwise, they might not offer the services you’re looking for.
Your goals might include:
- Updating your website user experience (UX)
- Ensuring your site meets Google’s Core Web Vitals
- Gathering keyword research
- Gathering audience research to meet the search intent
- Optimizing your pages for keywords
- Creating content for your blog
- Ranking higher for specific keywords
- Building quality backlinks
Each Las Vegas SEO expert you find might offer different services. Make sure their services align with your underlying goals.
Establish goals that are SMART as well. Then, set a key performance indicator for your goals.
For example, you might want to generate 20% more traffic each month using video content. In this case, you’ll track the unique visitors on your site. Otherwise, you can set a goal to generate 10 new leads a week using thought-leadership content to establish your credibility.
Finding a SEO Vegas agency that can accomplish your goals will save you valuable time and stress in the long-run.
Consider Your Budget
You should also consider your budget before you begin searching for a Las Vegas SEO firm. Determine what you can afford. Then, gather estimates from three different agencies in town.
Requesting more than one estimate can help you gauge the average cost of SEO services.
Ask for an itemized list of all digital marketing Las Vegas services the agency offers as well. Remember, you might need different services to accomplish your goals. For example, you might consider:
- Website design and development
- Content creation and optimization
- Backlink building
Don’t make the mistake of choosing the cheapest Las Vegas SEO agency you can find. It’s likely you’ll receive what you pay for. Instead, invest in quality SEO services to invest in your business.
Gather Referrals and Reviews
Reach out to your professional network. Ask other business owners if they’ve hired a Las Vegas SEO firm in the past. If they have, learn about their firsthand experience working with the agency.
Make a list of questions you want to ask, such as:
- Was the team knowledgeable and experienced
- How have they benefited your business
- Did you experience any problems
- How did you track their progress
- What services did they offer
- How much did their services cost
You can gather a list of referrals before learning more about each agency on your own. Talking to other business owners could help you determine what agencies to avoid, too.
If you’re unable to gather recommendations, begin your search online.
Make sure the company has a Google Business listing (otherwise, they’re neglecting local SEO and not using their own services). You can also find client reviews on their listing. Try to find an agency that already has a strong professional reputation.
Their professional reputation could speak to their ability to accomplish your goals.
Look for Experience
Before hiring an SEO Vegas firm, it’s important to find an experienced team.
First, determine how long the agency has run and operated. If you find a digital marketing agency, consider how long they’ve offered SEO services. Otherwise, find a team that specializes in SEO.
Consider how many clients they’ve helped over the years. Ask if they’ve helped businesses within your industry, too. Their prior experience with your industry could give you an advantage.
These teams will have a better understanding of how to help you accomplish your goals.
Next, ask about their SEO training. Does the team have any formal training or certifications?
Test their expertise, too. Are they aware of the latest SEO trends and algorithm changes? They should mention Google’s Core Web Vitals, voice search, featured snippets, and video content (to name a few).
An experienced, knowledgeable team will have an easier time accomplishing your goals.
Consider Their Process
Take the time to ask each Las Vegas SEO firm about their work process.
The team shouldn’t rush to get started without first determining your goals. Then, they should create a customized SEO strategy based on your objectives. If they ignore your goals, they’ll struggle to help your business.
Learn about the team as well. For example, you might prefer an agency that employs developer SEO experts. These teams will know how to optimize your site to ensure you appear on search engine result pages (SERPs).
With their help, you can get your site in front of buyers, leading to more awareness, traffic, leads, and sales.
Web development is an important component of any SEO strategy. If your site isn’t fast, secure, and mobile-optimized, your competitors could take the lead.
Ask the company how they’ll evaluate your SEO campaign’s progress moving forward, too. Will they send you weekly progress emails? Perhaps they prefer to give you a monthly phone update instead.
Make sure you’re evaluating their progress to confirm that they’re helping accomplish your goals.
Ask the Las Vegas SEO agency you’re considering for proof of their work.
You can review case studies, the websites they’ve worked on, and the content they’ve created. Determine what key performance indicators the agency tracks (website visitors, leads, rankings), too.
Then, take the time to review your options to find an experienced, qualified team that can set you up for success.
Select the Best: Hire the Best Las Vegas SEO Agency Today
Don’t miss the chance to improve your SEO rankings this year. Instead, consider hiring the best Las Vegas SEO agency around. With help from an experienced team, you can reach more clients than ever before.
Improve your digital marketing strategy with stronger SEO today.
Eager to get started? We’re happy to lend a hand.
Contact our team today to discover how we can help.