ong>Resources for Chapter 4
Please read below to find the end of chapter resources from The Little Book on Digital Marketing (Keyword Research). Comment below with any relevant experiences or additional citations that would be useful to other readers. Please no spam.
End of Chapter Challenge
This end of chapter challenge will piggyback the last chapter challenge. Enter the final keyword you selected based on volume from the last chapter:
Next using the Ahrefs Keyword Explorer  again, check the KD for the keyword you choose and enter it below:
Keyword Difficulty ________________________
If the KD is over 20, look through keyword suggestions and pick 3 other keywords to target based on the relevance of your site to the keyword (we’ll talk more about in the next chapter), the volume of the keyword, and the difficulty (preferably under 20 to start). List the three keywords below that meet your criteria. These will be the target keywords to start with.
If your keyword is less than 20, look for related keywords that are also under 20, so you can have multiple keywords to target in upcoming chapters.
Keyword 1 _____________________ KD _______
Keyword 2 _____________________ KD _______
Keyword 3 _____________________ KD _______
 Ahrefs, Keyword Difficulty Tool, https://ahrefs.com/blog/keyword-difficulty/
 Mike Goracke, MOZ, How Keyword Difficulty is Calculated https://moz.com/community/q/how-is-keyword-difficulty-calculated
 John Rampton, Forbes, How to Increase Page Authority https://www.forbes.com/sites/johnrampton/2016/10/24/how-to-increase-page-authority/#68f48e143477
 MOZ, What is Page Authority, https://moz.com/learn/seo/page-authority
 Ahrefs Keyword Explorer, https://ahrefs.com/keywords-explorer/
 Adwords, Keyword Planner, http://adwords.google.com/