Little Book Keyword Research Ch7

ong>Resources for Chapter 7

Please read below to find the end of chapter resources from The Little Book on Digital Marketing (Keyword Research). Comment below with any relevant experiences or additional citations that would be useful to other readers. Please no spam.

End of Chapter Challenge

This end of chapter challenge will require you to find a long tail keyword to write about that will drive over 1,000 searches per month. Start by picking a short tail keyword that has a difficulty score under 30. Write it below:

Short tail keyword _______________________

Difficulty ___________ Volume ____________

Next add the keyword into the Ahrefs keyword research tool [1] located at https://ahrefs.com/keywords-explorer. Verify that the keyword difficulty score is fewer than 30, and if so, review the keyword ideas listed below the main keyword.

For the purposes of this exercise, pick a

keyword suggestion that has at least three or at least two additional words attached to the short tail keyword. This will allow easier ranking than long tail keywords that just barely make the cut. List the long tail keyword below:

Long tail keyword ________________________

Difficulty ___________ Volume ____________

Write a blog, press release, or other public content in web format, targeting the long tail keyword. Set your minimum length to 1,000 words with the long tail keyword as the focus. Don’t use the keywords more than 2.5% of the time or 25 times for every 1,000 words.

This exercise is not meant to benefit you other than in terms of education, so feel free to have fun and contribute to someone else’s blog or Wikipedia page. Whatever sounds fun and has a low probability of failure based on the above requirements. Publish the content and list the page here.

URL to content: ____________________________

Track your Google rankings over the next five weeks. You’re looking for improvement in the rankings for your content.

If this exercise doesn’t produce the expected results, try different keywords or multiple keywords at the same time to get a feel for content creation around long tail keywords. Additional tracking tables are listed below for your convenience:

Long tail keyword ________________________

Difficulty ___________ Volume ____________

Long tail keyword ________________________

Difficulty ___________ Volume ____________

Long tail keyword ________________________

Difficulty ___________ Volume ____________

Long tail keyword ________________________

Difficulty ___________ Volume ____________

Long tail keyword ________________________

Difficulty ___________ Volume ____________

Citations

[1] Ahrefs Keyword Research Tool https://ahrefs.com/keywords-explorer

[2] Syed Balkhi, How We Increased Our Organic Search Traffic By Using HitTail http://www.wpbeginner.com/wp-tutorials/how-we-increased-our-organic-search-traffic-by-using-hittail/

[3] Neil Patel, 7 Brilliant Examples of Brand Driving Long Tail Organic Traffic http://neilpatel.com/blog/7-brilliant-examples-of-brands-driving-long-tail-organic-traffic/

[4] WP Engine http://wpengine.com

[5] WordPress http://wordpress.org

[6] Woocommerce http://woocommerce.com