he world of Google, there have been a couple of updates in the last month or two that have affected a few clients. These updates are notable for a couple reasons:
1. Instead of a single day update, these updates extended over a week period or longer, with extreme shake-ups in rankings for many companies across the country.
2. Instead of targeting a single issue or feature, such as backlinks or content, these updates had no single identifying feature.
3. Even though rankings shifted significantly, there was no announcement from Google. This seems to indicate that either they didn’t intend it, or that they don’t want people to know about it.
For 90% of our clients, there was no effect from these updates. however, for a small group, there was a significant slump in rankings in the days around May 17 or June 24. For those affected by the update, rankings seem to be improving again slowly.
We’ll always keep you up to date on the latest Google updates, and you can also listen to our podcast, where we talk about these kinds of things as well.