An SEO Package is a group of services or work that an SEO company puts together as a bundle. Then they sell that bundle as a package to customers usually at a discount so it sounds nice.
Let’s get one thing straight, WE HATE SEO PACKAGES!
You probably thought this page was here to sell you an SEO Package. Well if that’s all you want we can do that just give us a call, but if instead you want actual results then read on.
SEO Changes, EVERY DAY
If you didn’t know this then consider yourself informed. Search Engines like Google change their algorithms on almost a daily basis. This isn’t to be annoying, but instead to make sure their users are getting the best search results.
SEO Packages are groups of work that are meant to help your website get to the top of search engines. So what happens if an SEO Package Becomes Outdated? This will happen whether your SEO company tells you or not.
You will buy a package that gives you X amount of content, X amount of backlinks, X amount of reviews etc. This might be fine now but if Google says: “We have now decided we don’t care about backlinks“, how is your SEO Package now going to help you? Answer: It Won’t!
SEO Should be Fluid
If you pour a glass of water on the ground where does it go? Usually to the lowest point. If you have a drain or slanted floor you’ll see the water flow with it. SEO Packages as they are called should work the same way.
Search Engines will change the way they rank websites and the SEO should alter with it. Changing, flowing, moving that’s all a part of the game. If you want to rank well your SEO Package should easily move with the updates from Google. If it doesn’t you will be left pouring your hard earned marketing dollars onto a flat floor with nowhere to go.
We are available Monday – Friday 9AM to 5PM to answer your questions. Please call us and we’ll be happy to discuss your project with you.
We can only attribute the number of calls to…
Greg at Raptor Digital Marketing reworked our small PI firm in Edmonds, WA website about 4 years ago, and 4 years later, we are still getting the benefit. We can only attribute the number of calls to this fine work as we have not spent any additional money on the website and the calls continue.… Read more “We can only attribute the number of calls to…”
So if not an SEO Package, then What?
Our dislike of SEO Packages doesn't mean you shouldn't have an SEO Plan. To the contrary. Having a plan, a scope or a package (if that makes you feel better) should be a number one priority. The SEO Company you choose to work with should naturally guide you through a plan that will work for your business.
When we start working with companies, we always map out a plan before we talk about costs. Why? Well usually because we find that budgets can't be set until we know what actually needs to happen.
It's hard to say "Let's spend $1,000 a month on SEO" before we know what we are actually competing for.
Let me give you an example of why this could really hurt you:
We rank in multiple cities for the term "SEO" or "City Name SEO". As an example here is our rankings for "Las Vegas SEO" as of November 2, 2018:
You'll notice we are number one in maps and number one in organic search.
What you probably don't notice though is the thousands of pages that also show up for the same keyword in Google, just below our listing. We get most of the calls because we are at the top. Now for keywords surrounding "SEO" it is very competitive. If someone were to call me wanting to rank for that keyword (and assuming I would help them), It would cost $5,000 or more per month for at least a year before they would see results.
That's a pretty big investment for that keyword, but the competition is extremely stiff as well.
Let's look at another keyword:
These are the results for "Las Vegas Indoor Soccer". The results pull up an App in the first two results, then a few local businesses. Those local businesses with further review are not actively doing SEO, or if they are their SEO companies aren't doing a great job.
To rank for this keyword it would be closer to $500 per month for 6 months.
You can see how setting a budget before knowing the goal can be kind of pointless.
Once you have set a goal then you can decide on the budget. Once you have these two items in place, you can set the monthly work. I'll list in order of importance what are the most important SEO items as of November 2018.
This could and probably will change in the next couple years. For now though it will give a good example: