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Join thousands doing mental gymnastics every Saturday morning while reading The Joe Letters (you’ll learn a lot about growing your business too.)

 

Previous letters:

How to Decide what you’ll “take” from Clients

If you’ve been in business for any amount of time you aren’t foreign to clients who ask too much of you. Sometimes the client knowingly does this and other times they don’t actually know how much they are asking. Two scenarios: Client 1 hires in my case to build a website. They go through the design approval process and most of the website build-out. They are trying to set up email for their business on their own and getting frustrated. They call and ask you to help them fix it and even though it’s not in the scope or evenContinue readingHow to Decide what you’ll “take” from Clients

Understanding Marketing

Marketing as we know it consists of putting our businesses out in front of potential customers. We promise them a product or service that meets their wants or needs and then hope they say “yes” at purchase time. It’s a pretty simple but also complex thing. With how saturated every single market is at this point in time we can only wonder how to keep competing. In the marketing industry itself Raptor now has to compete with both competent and incompetent marketing agencies that seem to pop up overnight. Location doesn’t matter so much anymore making it even more complicated.Continue readingUnderstanding Marketing

Marketing Consultant

I began marketing in my 20s in Las Vegas Nevada. In the beginning my company was called Dotcom Tech. That was difficult though to tell people to go do dotcomtech.com. You can probably see how it would be difficult. I formed a company with a good friend of mine and after parting ways I started Raptor on my own. I have run Raptor ever since keeping my focus on results for clients and referrals as our main source of growth. We currently market nationwide and use our experience and skillset to help thousands of companies rank in the top 3Continue readingMarketing Consultant

Author

At the time of writing this post I have currently published over 50 books in multiple niches. Many have become bestsellers and the rights have been sold to larger publishing houses for worldwide distribution. My passion for creating started with art and expanded into writing in my 20s. You can view all of my books by going to Amazon and typing in “Joseph Stevenson”

Google Maps are King

If you have a business of basically any kind Google maps are where you need to be. Right now if you search for a keyword in Google related to your business you’ll most likely see in this order: As Google has evolved they have pushed local businesses into map listings that dominate over video and organic searches. What this means for your business is that traditional SEO of building backlinks and chasing rankings is about dead. There are some instances like blogs and info pages that it still works for, but small businesses not anymore. If your SEO company isContinue readingGoogle Maps are King

Google Assassinating Blogs

In the last update google has been killing of rankings for site that contain Ai. The reason for this is obvious to me but not to everyone. First off Ai is literally content that has been index on the internet for a while now, but it just easier to access with human like response. The result is a lot of lazy people not wanting to create new content and assuming some super computer is going to generate a brand new piece of content never seen by human or computer eyes before. Until Ai has a conscience, this will never happy.Continue readingGoogle Assassinating Blogs

Running Your Business with Discipline not Passion

When I started working for myself at 16 it wasn’t about passion. It was about money and that’s it. Why else would a 16 year old get up at 4am to go clean windows in another town freezing his fingers off? Oftentimes we are too soft with ourselves and each other. We preach about having passion in our work and how if you love what you do you’ll never work a day in your life. I like the sentiment but really do you know any good people who have never worked a day in their life? Successful people we admireContinue readingRunning Your Business with Discipline not Passion

Marketing “Un-Cool” Companies

Some businesses are just difficult to market. It’s not that the product or service is bad, but the nature of the business itself could be difficult to brand or advertise. How would you for instance write a social media campaign for a: I could go on. Some businesses it works naturally for like hair salons, any creative agency, clothing brands etc. Marketing for the “Un-Cool” really isn’t as difficult as it sounds. The idea is to find an emotion that resonates with that business while the potential customer is in the realm thinking about it. So for a divorce attorneyContinue readingMarketing “Un-Cool” Companies

Creative Vs. Old Marketing

As generations continue to grow up and new customers enter the markets from high school and college, marketing objectives have to change. When I started Raptor many years ago, the average customer came from doing their own research on Yahoo or Google. Generally if you could keep your business at the top of Google, you would own your market. Now however we are bombarded with fun advertising through social media of every product we could ever want, including marketing. Instead of qualifications and reviews, we have bubbly personalities yelling at us about their insane happiness or satisfaction mixed with punsContinue readingCreative Vs. Old Marketing

Updated Marketing Books

I’ve just updated my marketing books that were launched 4 years ago! I’m so grateful that the feedback from these books have been positive and for the help it’s given to some of my clients. If you haven’t had a chance to check them out I’ll include links below. I wrote both of these books for businesses that needed to improve their marketing, but their budgets didn’t allow them to either hire a full time marketing associate or to retain a marketing firm. In book 1 I talk about figuring out what your clients are looking for and how toContinue readingUpdated Marketing Books

Philanthropist

Every year I personally donate time and money to worthwhile causes. I prefer to keep the giving quiet because it always feels better to do the right thing without a lot of noise. If you have a worthwhile cause feel free to reach out through my social medias. If you would like to join me in giving on a quiet level please do the same. Together I believe we can make a difference in many lives without the need to make sure the world knows every detail of it.

Google to Aquire Reddit Data

If you’ve been following AI at all, you know the important race that is going on between most of the tech giants for AI Data. Reddit recently agreed that for 60M per year Google will have access to it’s database of user inputs. Why is this important? Essentially the more human-like data that is indexed into the huge AI databases, the better and more realistic the results will be. Reddit = years and years of human entered content which will teach Google’s learning modules how to interact better with us neanderthals. Want your business to keep up? My biggest suggestionContinue readingGoogle to Aquire Reddit Data

10 Best AI Tools for Social Media in February 2024: Revolutionizing Digital Engagement

The digital age is evolving at an exhilarating pace, powered by advancements in artificial intelligence (AI). Social media managers, marketers, and businesses are constantly on the lookout for innovative tools to streamline their processes, enhance interaction, and deliver targeted content more effectively. As we step into February 2024, we’ve compiled a list of the 10 best AI tools that are revolutionizing the realm of social media management. Leading the pack with its extensive capabilities is Buffer, but it’s closely followed by other remarkable tools each offering unique benefits. 1. Buffer: The All-Encompassing Social Media Companion Key Benefits: While Buffer setsContinue reading10 Best AI Tools for Social Media in February 2024: Revolutionizing Digital Engagement

Raptor is the First Ai Powered SEO

To create a backlink to your website, Raptor will create content like this and get it published on high authority websites which will then link to your website. See example content below of an article created by Ai and linking to Raptor for Ai Keywords: Raptor Digital Marketing – Pioneers of AI-Powered SEO Analysis Artificial Intelligence (AI) has significantly impacted various industries, from healthcare to finance, and the marketing domain is no exception. One area where AI is making a remarkable difference is Search Engine Optimization (SEO). AI-powered SEO tools have revolutionized the way digital marketers optimize websites, allowing forContinue readingRaptor is the First Ai Powered SEO

SEO in Cedar City Utah

Search Engine Optimization in Cedar City, Utah

Are you a business owner in Cedar City, Utah looking to improve your online visibility and attract more customers? Look no further than Raptor Digital Marketing for all your search engine optimization (SEO) needs. At Raptor Digital Marketing, we understand the importance of having a strong online presence in today’s digital world. That’s why we offer top-notch SEO services designed to help businesses in Cedar City and surrounding areas rank higher on search engine results pages (SERPs) and attract more organic traffic. Our mission is to provide effective and affordable SEO solutions to help businesses achieve their online marketing goals.Continue readingSearch Engine Optimization in Cedar City, Utah

website hosting in Las Vegas Nevada

Web Hosting Solutions in Las Vegas, Nevada

Are you a business owner in Las Vegas, Nevada looking for reliable and efficient web hosting solutions? Look no further than Raptor Digital Marketing. At Raptor Digital Marketing, we understand the importance of having a strong online presence in today’s digital age. That’s why we offer top-notch website hosting services designed to meet the unique needs of our clients in Las Vegas and surrounding areas. Our mission is to provide fast, secure, and affordable web hosting solutions to help businesses grow their online presence and reach their target audience. We offer a range of web hosting plans to fit theContinue readingWeb Hosting Solutions in Las Vegas, Nevada

web hosting in St. George Utah

Web Hosting Solutions in St. George, Utah

St. George, Utah is home to many businesses and individuals in need of reliable and efficient web hosting solutions. Whether you are a small startup, an established business, or just looking to host a personal website, finding the right web hosting provider is crucial to ensure your website is always up and running. At Raptor Digital Marketing, we understand the importance of a strong web presence and offer top-notch web hosting solutions that cater to the unique needs of our clients in St. George and surrounding areas. Our mission is to provide our customers with fast, secure, and affordable webContinue readingWeb Hosting Solutions in St. George, Utah

Best SEO in Las Vegas Nevada

Exploring Las Vegas Nevada SEO: An Introduction to Modern SEO Techniques

There is a lot to explore with Las Vegas SEO. Review this introduction to modern SEO techniques and how to apply them to your business. … Continue readingExploring Las Vegas Nevada SEO: An Introduction to Modern SEO Techniques

marketing on social media

How Social Media Marketing Can Help Build a Brand

Worldwide, people spend almost 2 and a half hours on social media daily. As a result, more brands are investing in social media marketing. With a strong strategy in place, you can use social media to expand your online reach. When building a brand, appearing where your customers already spend their time is essential. Not sure how to use social media to boost your business?  Read on for the top social media marketing tips you need to add to your digital marketing strategy today! Reach Ideal Customers The average American already has over seven social media accounts. It’s no surprise that 93% ofContinue readingHow Social Media Marketing Can Help Build a Brand

Digital Marketing

How Digital Marketing Can Help You Boost Your Business Online

Today, more than 93% of American adults use the internet. Over the past two decades, the internet has had an increasingly central role in our everyday lives. It is where we work, converse, learn, and entertain ourselves. If you are a business owner, having a strong online presence is essential. There are more than 37 million small businesses in the United States today. In order for a business to stand out from competitors and attract new customers, a smart digital marketing strategy is key. Your expert team at Raptor Digital Marketing and SEO Consulting will highlight how digital marketing can help you boost your businessContinue readingHow Digital Marketing Can Help You Boost Your Business Online

on page vs off page seo

On-page vs. Off-page SEO: What’s the Difference?

Do you know your CTRs from your SERPS? Your Hummingbird from your Panda?  Undoubtedly, SEO might still be the best way to get customers (46% of all product purchases begin life as a Google search). But let’s face it, the terminology can sometimes be a little confusing.  One phrase you might have encountered is on-page vs. off-page SEO. If you’re wondering what this is and whether you need one, the other, or both, continue reading for all the answers.  What Is On-Page Vs. Off-Page SEO?  People often think of SEO as quite a technical practice, but in truth, SEO encompasses aContinue readingOn-page vs. Off-page SEO: What’s the Difference?

Las Vegas SEO expert

What Can a Las Vegas SEO Expert Do for Your Company?

Search engine optimization. It is better known as SEO and it can have a big effect on how much your content gets seen on the internet.  There are nearly two billion websites on the internet. People are not going to look at two billion websites to get the content they desire. They may even be content finding a decent link that shows up on the first page of search results.  So, what do you do if you are a company that needs more visitors? If you are in the Las Vegas area, a Las Vegas SEO expert is the solution for you. Continue readingWhat Can a Las Vegas SEO Expert Do for Your Company?

SEO Las Vegas

SEO Vegas: How to Find the Right Keywords for Your Campaigns

Creating a brand and building traffic to your website used to cost a lot, which is why SEO is such a popular digital marketing tool. Even so, as many as 57% of businesses still don’t use SEO in their strategies. Well, that’s great news for you, as it means there’s less competition standing in your way. All you need is the right keyword strategy. Let’s talk about some important marketing tips for your keyword SEO Vegas strategy. Why Are Keywords So Important? If you rely on Vegas traffic for your business, then using location-specific keywords is essential for your business. For example,Continue readingSEO Vegas: How to Find the Right Keywords for Your Campaigns

Las Vegas Digital Marketing

Digital Marketing in Las Vegas: 5 Ways To Improve Your Online Presence

According to a report, about 90% of consumers are using search engines to compare and research their purchases. With everything we want to research and find at the tips of our fingers in 2022, it’s critical for businesses to have a strong online presence in order to succeed and beat the competition. Which is why we are here today, to talk about how businesses can improve their online presence through digital marketing in Las Vegas. Whether you are looking to push new products, increase brand awareness, or just increase your overall company following, these tips are for you. Let’s get started! 1)Continue readingDigital Marketing in Las Vegas: 5 Ways To Improve Your Online Presence

Las Vegas SEO consultant

8 Important Questions to Ask a Las Vegas SEO Consultant

Did you know that 63% of shopping experiences begin online? This statistic means that most customers will search for products and services online even when they know they’ll purchase them from a physical store. If you don’t invest in Search Engine Optimization services, these customers won’t know your business exists. And if you’re finally ready to tap into the increasing online consumers, you might be considering hiring a Las Vegas SEO consultant. Hiring a reputable Las Vegas SEO expert is a great way to ensure that your website is optimized for search engines. The agency will also ensure that you get theContinue reading8 Important Questions to Ask a Las Vegas SEO Consultant

Las Vegas SEO

How To Optimize Your Site for Las Vegas SEO

What you might be wondering, however, is how to facilitate these strategies. And how do you optimize your website for Las Vegas SEO, in particular? We’re going to show you below detailing the primary facets of Las Vegas SEO services. SEO (Search Engine Optimization) is a great way to increase traffic to your website. If you’re going to rank your website, you’re going to have to learn and facilitate the right SEO strategies.  What you might be wondering, however, is how to facilitate these strategies. And how do you optimize your website for Las Vegas SEO, in particular? We’re going toContinue readingHow To Optimize Your Site for Las Vegas SEO

Las Vegas SEO company

How to Choose the Best Las Vegas SEO Company

Not sure how to find the best Las Vegas SEO company? Nearly 70% of all online experiences begin on a search engine like Google or Bing. Unfortunately, most consumers (75%) neglect to check the second page. If your site doesn’t appear at the top, consumers might not find your business online. In fact, over 50% of all website traffic starts with a search. With search engine optimization (SEO), you can boost your rankings. SEO can feel time-consuming if you lack experience, though. Instead, hire a Las Vegas SEO agency to help. Establish Goals Before researching the different SEO experts in Las Vegas,Continue readingHow to Choose the Best Las Vegas SEO Company

SEO keyboard

12 Content Marketing Tips From a Las Vegas SEO Expert

Content marketing is one of the leading ways a Las Vegas SEO expert can help improve the ranking of your site. Learn more about these techniques here. … Continue reading12 Content Marketing Tips From a Las Vegas SEO Expert

Las Vegas SEO

Las Vegas SEO: The Power of Negative Keywords

When it comes to digital marketing in Las Vegas, many business owners think that the only way to succeed is to bombard their website with positive keywords without even realizing the dangers of keyword stuffing. This isn’t always the case. In fact, using negative keywords can be just as effective in helping your website rank higher in search engine results pages (SERPs). In this blog post, we’ll discuss the power of negative keywords and how you can use them to improve your Las Vegas SEO campaign. What Are Negative Keywords? So what are negative keywords anyway? Negative keywords are those that you useContinue readingLas Vegas SEO: The Power of Negative Keywords

Las Vegas SEO Raptor

6 Rewarding Benefits of Hiring a Las Vegas SEO Company

Did you know there are nearly 2 billion websites live right now? Each website is fighting for attention. The more traffic a website receives, the better its chances are of boosting sales, subscriptions, and brand exposure. The key to increasing online visibility and traffic is a solid SEO campaign.  Should you hire a Raptor Digital Marketing – a local Las Vegas SEO company or do it yourself? The answer is simple: you need to invest in professional SEO services. Discover the benefits with our in-depth list below: 1. Reliable Turnaround How long will it take for digital marketing Las Vegas companies to getContinue reading6 Rewarding Benefits of Hiring a Las Vegas SEO Company