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In this episode I combine some things from chapter 2 and 3 of my book on Keyword Research. If you haven’t yet, go get a copy on Amazon by searching for “keyword research” or “little book on digital marketing”.
Finding keywords with high volume and low difficulty should be your first step in determining what route to go in digital marketing whether you are doing SEO, social media, ppc or any other type of digital marketing. Know what your customers are searching for and how competitive the market is should always be your first goal.