When it comes to digital marketing in Las Vegas, many business owners think that the only way to succeed is to bombard their website with positive keywords without even realizing the dangers of keyword stuffing. This isn’t always the case.
In fact, using negative keywords can be just as effective in helping your website rank higher in search engine results pages (SERPs). In this blog post, we’ll discuss the power of negative keywords and how you can use them to improve your Las Vegas SEO campaign.
What Are Negative Keywords?
So what are negative keywords anyway? Negative keywords are those that you use to prevent your ads from appearing in response to certain search queries. For example, if you’re a law firm and don’t want your ads to show up when people search for “attorney,” you would add “attorney” as a negative keyword.
This can be a good strategy for businesses that don’t want to pay for clicks on irrelevant keywords. Those with a limited advertising budget and need to ensure their ads are only reaching customers in the right demographic can benefit as well.
You can use negative keywords in paid search ads and organic search results by adding them to your list of excluded terms. This can help you narrow down your target audience and ensure that only people looking for what you have to offer will see your ads or website. The most critical part is making sure you hire a Las Vegas SEO expert to help your business in the process.
So How Do Negative Keywords Work?
Now that you know what negative keywords are and how they work, let’s look at how you can use them to improve your SEO. The first step is to add negative keywords to your AdWords campaign. You’ll want to make sure that each keyword is relevant to what you’re selling.
The next step is adding negative keywords to your website. You can do this by editing your site’s robots.txt file or adding a list of negative keywords in the Google Search Console. This will tell Google not to show your website in response to certain search queries.
Adding negative keywords to your website can be especially helpful if you’re targeting a specific geographic location, such as “Las Vegas.” You can use the Google AdWords Keyword Planner to find negative keywords that are relevant to your business and add them to your campaign. Here are the benefits of negative keywords.
1. Improve Your AdWords Campaign
Negative keywords can help you improve your campaign. You’ll be able to increase the quality of your ads by only showing them on searches that are relevant to what you’re selling. This will ultimately lead to more traffic through organic conversions and lower costs per click (CPCs).
You see, your ads will be less likely to show up on irrelevant searches, which can lower your click-through rate (CTR) and increase your CPCs. When you use negative keywords, you’re telling Google that you only want your ad to appear when someone is looking for what you have to offer.
This will help improve your Quality Score, which determines how high your ad will appear on the Google search results page and can also affect how much you pay for each click (CPC). Ads with higher quality scores tend to perform better than those with lower quality scores. So using negative keywords can help you achieve a higher click-through rate and decrease your costs.
2. Reach a More Targeted Audience
Negative keywords can help you reach a more targeted audience. If someone searches for “Las Vegas SEO,” but your business is located in Los Angeles, then using the negative keyword “Las Vegas” will prevent your ad from showing up when people search for that term.
This means that only people in Los Angeles will see your ads, increasing the chances of getting more clicks and conversions. It also helps to improve the quality score of your campaign because it’s relevant to what they’re looking for.
Using these words will help you reach a more targeted audience by only showing up when people search on that specific term or phrase. When you use negative keywords, it’s important to think about what someone might be searching for when they’re looking for your business online. Professional SEO services in Las Vegas will be able to assist you in this regard.
3. Decrease Costs
Negative keywords can also help you decrease your costs. If someone is looking for “SEO services in Las Vegas,” and your business doesn’t offer those services, then using the negative keyword “SEO services” will prevent your ad from appearing on that search.
When you’re using negative keywords, it’s essential to ensure they are relevant to your business and what you’re selling. If someone is looking for something that you don’t offer, using these words can help you save money on your PPC campaigns. Even with a small budget, you’ll be able to hire the best SEO company Las Vegas has to offer.
4. Improve Your Campaign Quality
Negative keywords can also help you improve your digital marketing campaign quality. Using negative words in your PPC campaigns will lower the chance of someone clicking on an ad that isn’t relevant to them and, therefore, decreases the likelihood they’ll convert into a customer.
This means fewer click-through rates (CTR) and more conversions from organic traffic sources like Google search results pages (SERPs). A professional digital marketing Las Vegas agency can make this work easier for you and get you impeccable results.
5. Get More Control Over Your Campaigns
Last but not least, using negative keywords can give you more control over your campaigns. When you’re first starting with PPC, it can be difficult to determine which words are relevant to your business and what people are actually searching for.
You’re telling Google what you don’t want your ad to show up for by using negative keywords. This can give you more control over your campaigns and help you focus on the terms that are most relevant to your business. Most SEO Vegas agencies have the right resources and will take control of your campaign to give you the best results.
Las Vegas SEO: Using Negative Keywords to Your Advantage
Negative keywords can be a powerful tool in your Las Vegas SEO PPC campaigns. They help you reach more targeted audiences and decrease the amount of money you’re spending on ads that aren’t relevant to what people are looking for when they type something into Google’s search box.
They also give you more control over your campaigns by telling Google which words you don’t want your ad to show up for, so make sure that they’re relevant and appropriate before using them.
Are you looking for a Las Vegas SEO company? Get in touch with us today to see how we can help.