Creating a brand and building traffic to your website used to cost a lot, which is why SEO is such a popular digital marketing tool. Even so, as many as 57% of businesses still don’t use SEO in their strategies.
Well, that’s great news for you, as it means there’s less competition standing in your way. All you need is the right keyword strategy. Let’s talk about some important marketing tips for your keyword SEO Vegas strategy.
Why Are Keywords So Important?
If you rely on Vegas traffic for your business, then using location-specific keywords is essential for your business. For example, a car dealership limiting themselves to keywords like “used cars” and “new cars” will have them competing with everyone in the world trying to sell cars.
Instead, using keywords like “used cars in Las Vegas, Nevada” will help you rank for the right traffic. This will lower your competition and give you a much clearer path to the first page. Also, ranking for relevant traffic will help improve your conversion rates!
Finding the Right Keywords
When it comes to a keyword strategy, diversity is key. We strongly recommend having a wide list of different keywords in your strategy, especially utilizing both short-tail and long-tail keywords for the best results. Let’s talk about that.
These are the obvious keywords in every industry that all of your competitors will try to rank for. Again “used car” would be a great example of these. Whatever the main product or service is that you’re selling or the industry you’re in are great examples of these.
Short-tail keywords have the highest search volume and they let Google know your industry. For these reasons, short-tail keywords are important to use in your strategy, but not for short-term results. This is because of the high competition that naturally comes with these keywords.
For example, a small IT firm trying to rank for the word “cybersecurity” in the first few months of their SEO strategy is unlikely, to say the least. However, that doesn’t mean they shouldn’t strive for it in the long term, and it certainly doesn’t mean it won’t help your short-term goals in other ways!
Long-tail keywords come with significantly lower search volume on average. However, this also means they tend to have less competition. Location-specific keywords are especially important for Las Vegas SEO.
Using a wide variety of long-tail keywords like “used Toyota Tacoma in Vegas” will help drive the most relevant traffic to your website, and help you rank higher on specific searches much quicker! SEO takes time to work, so give yourself every opportunity you can for short-term results.
How to Conduct Keyword Research
Now that you know the basics of keyword research, it’s time to put them to use. Here’s how to get the most out of your keyword research for SEO!
Yes, keyword research starts with the simple act of brainstorming for relevant keywords. Start with the obvious ones and think from there.
As a helpful tool, try typing them into Google and seeing the suggestions below, as these can help facilitate new ideas. If you spend a lot of time searching for these on Google now, use an Incognito window to operate without cookies. This way, you can see the full list of suggestions to get a better idea of what users search for.
Find Related Keywords
There are many online keyword research tools to choose from. Most of them will only let you conduct a certain number of searches each day, so just switch to another when that happens. Just ensure that you can see the monthly search volume and relative competition on the list.
Add your brainstormed list of keywords one at a time and scroll down. Find the keywords that work for your industry and target audience.
Also, don’t forget to plug your competitors’ URLs into these tools. Your competitors have already done a lot of the research for you, so don’t let them rank for keywords without you!
Ideally, you’re looking for keywords with the best ratio of high search volume and low competition, especially for a new strategy. These will yield you the best short-term results.
Create a List
Keep a list of these keywords saved in a spreadsheet or other document. Remember that if you find keywords that seem difficult to work into your content, you can change them. It’s a common myth in SEO that you can’t add stop words or pluralizations. You certainly can.
So, write down the keywords as they are written in the tool, and feel free to play with them later on. For example, “mountain bike Vegas” can be changed to “mountain bikes in Vegas”. Google will still understand based on the users’ search intent.
Compare and Strategize
Once you have your list, feel free to compare these keywords and see exactly how they hold up to each other. This will help you prioritize which should go first. Google Trends is a great way to compare search volume among low-competition keywords!
From there, develop a strategy on how you plan to implement these keywords in your website content. This should include a timeline and diverse list of keywords. For a more professional approach to this, find professional SEO services to help you develop a killer keyword strategy!
Start Your SEO Vegas Strategy Today
Now that you have a helpful keyword guide for SEO Vegas, put these tips to use today. SEO is here to stay, and it’s one of the most important digital marketing tools you have at your disposal, so don’t waste any more time!
Keep reading our blog for our latest digital marketing news, and don’t hesitate to contact us with any questions or for help with your strategy!