service
offerings
Our services help your brand to reach it’s intended destination
no matter the goal. To speak with us about increasing your marketing and brand awareness please reach out.
service
public relations
At Raptor Digital Marketing (RDM), we excel in delivering impactful media exposure for our clients. Our team maintains strong connections with journalists and outlets across various industries, ensuring your message reaches the right audience. In today’s fragmented media environment, targeting the appropriate channels is as crucial as crafting the message itself.
Strategic Planning
Recognizing that each narrative is unique, we avoid one-size-fits-all approaches. We start by identifying your organization’s distinctive strengths and leverage our expertise to develop tailored, cost-effective strategies that achieve your objectives. Proactivity is key; we initiate opportunities rather than waiting for them.
Media Relations
Our approach involves creating engaging storylines, staying informed about industry trends, generating newsworthy content, and utilizing RDM’s broad media network. This positions our clients advantageously for securing meaningful media coverage. We produce standout press materials—including releases, photographs, and videos—and are driven by a relentless commitment to our clients’ success.
Press and Special Events
In a fast-paced world with limited attention spans, RDM collaborates with clients to design press conferences and media events that capture significant attention and effectively convey key messages.
search marketing
At Raptor Digital Marketing (RDM), we specialize in results-driven search engine marketing strategies that enhance visibility, drive traffic, and maximize conversions. By combining in-depth research, data-driven insights, and innovative advertising techniques, we help businesses cut through the competition and dominate search engine results.
Keyword Strategy & Competitive Analysis
Success in SEM starts with a well-researched keyword strategy. We analyze search trends, competitor strategies, and user intent to identify high-impact keywords that drive qualified traffic. Our approach ensures that every dollar spent on search ads delivers measurable results.
PPC Campaign Development & Management
As a Google Partner agency, RDM creates and manages high-performing pay-per-click (PPC) campaigns across Google Ads, Bing Ads, and other search platforms. We optimize ad copy, landing pages, and bidding strategies to maximize return on investment (ROI).
Conversion Tracking & Performance Analytics
We believe that data should guide every decision. RDM tracks key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition (CPA) to refine campaigns continuously. Through Google Analytics and advanced tracking tools, we ensure full transparency and measurable success.
Retargeting & Audience Targeting
Not every visitor converts on the first interaction. Our strategic retargeting campaigns bring potential customers back to your site by displaying tailored ads across the web, increasing brand recall and conversion rates. We also leverage audience segmentation to target users based on behavior, demographics, and interests.
Local & Mobile Search Optimization
With mobile search dominating the digital landscape, we optimize campaigns for location-based and mobile users. Whether it’s Google Maps, local search ads, or geo-targeted PPC campaigns, we ensure that your business reaches the right audience at the right time.
E-Commerce & Shopping Ads
For e-commerce businesses, we manage product listing ads (PLAs) on Google Shopping and other platforms. We structure feeds, optimize product descriptions, and implement bidding strategies that maximize sales while minimizing ad spend.
A/B Testing & Continuous Optimization
Search engine marketing is never static. We implement A/B testing for ad copy, landing pages, and bidding strategies to refine performance continuously. By analyzing data and making strategic adjustments, we ensure sustained growth and efficiency.
At RDM, our comprehensive SEM services are designed to enhance brand visibility, drive quality traffic, and increase conversions, ensuring your business thrives in the competitive online marketplace.
social media
At Raptor Digital Marketing (RDM), we understand that effective social media engagement involves both sharing and active listening. Navigating platforms like Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, and Yelp, we help businesses personalize their brand and build meaningful relationships with key audiences, including influencers and customers. Beyond merely posting content, we focus on fostering substantial growth by attracting genuine followers and transforming them into brand advocates through consistent interaction and responsiveness.
Brand Management
By staying attuned to your brand’s identity, we curate and share high-quality content that resonates with your audience, effectively communicating your company’s values and offerings.
Social Strategy
We create tailored roadmaps to success, integrating both organic and paid initiatives to enhance your reach and engagement across social media channels.
Content Development
Immersing ourselves in your industry, we produce compelling, attention-grabbing content designed to expand your brand’s influence beyond its current followers.
Community Engagement
Acting as an extension of your team, we adopt your brand’s voice to engage with your audience authentically, addressing inquiries and fostering meaningful interactions to humanize your social media presence.
marketing
At Raptor Digital Marketing (RDM), we collaborate closely with clients to craft comprehensive marketing strategies. By engaging in or leading the strategic planning process, we develop integrated communication plans that encompass research analytics, strategic planning, and both traditional and digital media buying. Our goal is to cut through the increasingly cluttered marketplace and deliver a consistent message.
Brand Development & Planning
Establishing and executing a well-defined brand strategy is crucial for positioning your company for success. Such a strategy influences all facets of your business and connects directly to your clients’ needs, emotions, and competitive landscapes. We provide a comprehensive suite of strategic and planning services, including evaluating brand strengths and weaknesses, conducting market research, and understanding your target audience.
Marketing Plan Development and Execution
RDM assists in crafting marketing plans that clearly outline strategies and tactics to achieve your goals. This includes creative development, media mix selection, promotions, and budgeting. We establish success metrics and partner with you to monitor results, adjusting strategies swiftly and effectively as needed.
Website Management, Analytics, Digital Ad Tracking, and SEM
As a certified Google Partner agency, we manage all aspects of your pay-per-click digital media buys, including text, display, retargeting, and YouTube campaigns. We verify campaign tracking and conversions through our third-party ad server and monitor website traffic using Google Analytics.
Media Buying (Print, Broadcast, Digital, OOH)
As a full-service media buying agency, we offer a solid foundation across all media disciplines. From programmatic RTB display campaigns to point-based broadcast buys to frequency-based print schedules, we are prepared to negotiate and purchase them all.