The Goats of Raptor: A Bleating Good Metaphor

Goats: the horned critters best known for their propensity to ram into people, eat just about anything, and produce milk that is subsequently turned into a variety of cheeses that people pretend to enjoy. They also make a high-pitched noise — resembling “maa” or “baa” — called a bleat.

Oddly enough, goats’ bleating is one of the first noises employees of Raptor Digital Marketing hear when they pull into work each morning. That’s right: our company owns goats. Lots of goats. And they keep multiplying (as goats do).

In fact, one of Joseph’s goats recently gave birth to twins, and he was right there in the thick of it helping the mama goat out. That’s right: when Joseph isn’t working behind the computer, he has a part-time gig as a midwife for goats, also known as a “midgoat” or “goatwife.”

Unfortunately, he would not allow us to name the twins. If he had, we undoubtedly would have called them Google and Bing, or something similarly nerdy. Not for any reverence or familiarity, but just so one of the goats would feel like they had a monopoly on internet traffic, and the other would always have a chip on its shoulder as a result.

But I digress. The reason I am talking about Joseph’s goats is because it illustrates something important. For one thing, we do digital marketing and we own farm animals. I am going to go out and assume that is not a common combo.

But we also do all our work ourselves. Whether it’s caring for goats, making websites, creating and managing ad campaigns, or search marketing, it is all performed in-house. We do not outsource anything, because we want to be able to control, and maintain, the quality of service we provide. To us, that is a bleating good business model, and one we will never deviate from.