Digital Birdhouse
How long do you last each day before using the internet? If, like many people, you use your smartphone as an alarm, it’s probably not too long. When your alarm goes off, you frustratingly palm at your phone to stop its incessant buzzing and beeping. Then you check your alerts, notifications, and, on occasion, social media feed, emails, and maybe even the news. Even if it’s the weekend, while you might last a little longer, the temptation may still set in to Google places to eat breakfast, or look into movie times for a possible date night.
In all of those aforementioned scenarios, what you would see when you used the internet would be influenced, both directly and indirectly, by the work of digital marketers. Their work would be on social media accounts, their words written in emails, their graphics adorning banner ads on news sites, and their SEO work determining which restaurants and films would be most prominent in your Google searches.
Digital marketing is not a new concept, but it is one that has constantly evolved since its inception in the early ‘90s. The internet was a new frontier back then, and while it has become more streamlined in the intervening years, anticipating change and adapting to new circumstances is just as important as ever.
We are engaged, off-and-on, with internet-equipped technology from the time we wake up to the time we lay our heads down at night. That’s just how modern life is. Because of that, both businesses and consumers are invested in how these interactions work, and how the internet can serve their own interests. Search engine algorithms are constantly changing, social media is always in flux, and AI has added a new layer of complexity on top of all of it; with new challenges, however, also come new opportunities. Digital marketers (like us) are always leveraging technological trends and advancements to their clients’ advantage, and will continue to do so for years to come.
