Did you know that 63% of shopping experiences begin online? This statistic means that most customers will search for products and services online even when they know they’ll purchase them from a physical store.
If you don’t invest in Search Engine Optimization services, these customers won’t know your business exists. And if you’re finally ready to tap into the increasing online consumers, you might be considering hiring a Las Vegas SEO consultant.
Hiring a reputable Las Vegas SEO expert is a great way to ensure that your website is optimized for search engines. The agency will also ensure that you get the most bang for your buck. However, you’ll only get the best SEO services if you ask the right questions.
Here are eight crucial questions to ensure you’re hiring the most qualified Las Vegas SEO consultant.
1. What Is Your Experience in the Industry?
The SEO landscape changes rapidly, so hiring a consultant who understands and has experience with the best practices is vital. Ask for examples of previous successful campaigns, what tactics they used, and how long they’ve been working in the industry.
An excellent way to gauge the experience of a Las Vegas SEO agency is to ask them whether they have worked with businesses in your industry before. If they have, they’ll be able to hit the ground running. They’ll be aware of any potential issues that could arise and how to overcome them.
It’s not to say that an agency that hasn’t worked with businesses in your industry can’t do a good job. But it may take them longer to catch on and produce results.
2. What SEO Services Do You Provide?
There are a lot of different aspects to SEO, from link building to content marketing. You should ensure that the agency you’re considering hiring offers all the services you need.
For example, if your website is poorly designed, no amount of keyword stuffing will improve your ranking. In this case, you need to look for an agency that offers website design services in addition to SEO.
Before you confront the consultant with this question, you should know the SEO services you need. Only then will you be able to find the agency that’s the best match for you.
You can also ask the agency whether it offers other digital marketing Las Vegas services to complement SEO.
3. What Is Your Process?
A reputable Las Vegas SEO agency will have a well-defined process that they follow for every client. The agency should explain this process in detail so that you know exactly what to expect from their services.
In general, the SEO process looks something like this:
- Conducting a website audit to identify any potential issues
- Researching relevant keywords
- On-page optimization
- Link building and backlinking
- Measuring and tracking results
However, every agency has its own methods and tactics. The important thing is that they can explain their process and how it’ll benefit you as the client.
4. Do You Offer Any Guarantees?
Las Vegas SEO is a long-term investment, so you shouldn’t expect to see results overnight. However, a good agency can give you a general timeline of when you can expect to see results.
In addition, many agencies offer some sort of guarantee, such as a money-back guarantee if you’re unsatisfied with their services.
This type of guarantee is not always possible. But, it’s a good sign if an agency is confident enough in its abilities to offer one.
5. What Is Your Reporting Structure?
One of the main benefits of Las Vegas SEO is that it’s highly measurable. This means that you should expect to receive detailed reports on the progress of your SEO campaign.
The reporting structure will depend on the agency you’re working with. A good agency will send you monthly or weekly reports detailing their work and the results they’ve achieved.
They should also be available to answer any questions about the reports or the campaign in general.
6. Do You Have Any Case Studies?
A good Las Vegas SEO agency should have no problem providing you with case studies of their previous clients. They should have a portfolio of clients they’ve worked with and be able to show you the results they’ve achieved.
Ask for before and after examples to see the results for yourself. You can press harder and ask for references so you can contact their clients and hear about their experiences firsthand.
Also, look for testimonials on the agency’s website to get insights into what it’s like to work with the agency.
7. What Are Your Rates?
This is one of the most important questions when considering hiring a Las Vegas SEO agency. You need to make sure that their rates are in line with your budget. You should ask about additional fees, such as website design or monthly maintenance.
Note that the cheapest option is not always the best. You need to ensure you’re getting value for your money and not just paying for a bunch of empty promises.
8. What Are Your Linking Practices?
Linking is essential to any SEO campaign, but it’s also one of the most commonly abused practices. Some agencies use black hat techniques to inflate their clients’ link popularity.
This practice can result in a penalty from Google. A good SEO agency will only use ethical linking practices and will avoid any techniques that could get you penalized. The best Las Vegas SEO experts should tell you where they will be getting links before starting their SEO campaigns.
Remember that links differ in terms of quality. So, an agency that only focuses on quantity will not likely get you the results you want.
Hire the Best Las Vegas SEO Consultant Today
Hiring the right Las Vegas SEO consultant can be the difference between a successful SEO campaign and a flop. Keep these eight questions in mind when meeting with potential agencies to ensure you find the best fit for your needs.
Are you looking for a Las Vegas SEO expert who ticks all the boxes? Look no further than Raptor Digital Marketing. We are a local Las Vegas digital marketing company with over 15 years of experience in SEO and web development services.
We will help you craft an SEO strategy that increases your website’s rank. Contact us today to discuss your SEO needs.