Author Archives: Logan Stott

How We Interact With Digital Marketing

How long do you last each day before using the internet? If, like many people, you use your smartphone as an alarm, it’s probably not too long. When your alarm goes off, you frustratingly palm at your phone to stop its incessant buzzing and beeping. Then you check your alerts, notifications, and, on occasion, social […]

HTTP vs HTTPS: What’s the Difference?

Whenever you visit a site, you will see either “HTTP” or “HTTPS” right at the start of the URL in the address bar. They are both acronyms, and the first four letters stand for “hypertext transfer protocol.” They are there to let you know which protocol the site you’re visiting uses to transfer data over a […]

Same Site, Different Device: Designing for Mobile & Desktop

Over thirty years ago, back on February 1, 1993, Microsoft’s co-founder Bill Gates showed off a brand new product, the Wallet PC. He heralded it as a device that would make it unnecessary to carry around cash, cards, and photos.  “There’s no reason why you can’t just carry a single little PC about the size […]

Get AI to Recommend Your Business

In classic sci-fi movies like “Terminator” (1984) and “The Matrix” (1999), Artificial Intelligence (AI) gains sentience and dedicates its immense computer-brainpower to exterminating or enslaving mankind. In our reality, however, AI is what teachers warn students about not because it poses a threat to their personal safety (yet), but because relying on it too much […]

What Is Horsepower: The Story of an Equine Measurement

There are cultural norms, phrases, and units of measurement that are objectively strange but are still used on a daily basis. It’s common knowledge that if you want to be direct about something, you should not “beat around the bush;” we all know that water freezes at 32 degrees Fahrenheit; lastly, we all know that the […]

The Coolest Birds of Prey

In the Merriam-Webster Dictionary, “cool” is defined as informally meaning, “excellent,” or “fashionable” and “hip.” In my book, there are few birds more excellent, fashionable, or hip than the birds of prey. Birds of prey are carnivorous birds, and source their meat from hunting and scavenging. They are also the inspiration for our mascot, the […]

How the Internet Has Changed How We Use the Bathroom

The internet has increased the amount of time people spend on the toilet more than any foodborne illness known to man. Even the excruciating minutes spent in the bathroom after a midnight Taco Bell run wreaks havoc on your colon are nothing compared to the time we normally spend doomscrolling on our porcelain thrones. Honestly, […]

Partnerships That Make Sense

Before we work with another company — whether we are considering taking them on as a client or are partnering with them professionally — we have to make sure our goals and ideals align. Some companies are in it for themselves, putting profit and personal gain above the needs of clients. However, at Raptor, we always put our […]

Fighting Spam (The Bad Internet Kind)

Spam. A word synonymous with unsolicited messages and unwanted online interactions. It also refers to a brand of canned lunch meat, but since we are a digital marketing company, we are going to be focusing on the bad internet spam for this article (although we might cover the canned lunch meat later). Handling spam is […]