My Keyword Research Tools
Throughout this book I have referenced a lot of the same tools I use. I wanted to create a comprehensive resource of tools with instructions on the best ways to use them.
I am not endorsing or getting paid to promote any of these tools, so please take that into account for your own research.
To be notified of future books in the Little Book on Digital Marketing Series, please email firstname.lastname@example.org or visit our website at /littlebook/ and enter your email in the form provided.
Adwords. I use the Adwords keyword planner for PPC advertising and keyword research. It’s difficult to get accurate volume numbers, but the cost per click gives valuable insight on the competition. Located at adwords.google.com.
Ahrefs. I use Ahrefs for keyword research and domain health. This tool gives great insight into competitor analysis and keyword difficulty. I spend a lot of time talking about Ahrefs throughout the book; not because they pay me, but because I utilize them heavily in my campaigns. Located at ahrefs.com.
MOZ. Moz is a competitor of Ahrefs but offers a more user-friendly dashboard. They have a lot of analysis tools that will give improvement insights to users. Their keyword planner is also very helpful. Located at moz.com.
Raven Tools. This is a nice reporting tool if you have an SEO agency that sends reports to clients. Their pricing is fair and displays data from Google apps. Located at raventools.com.
SEM Rush. This is another reporting software platform that has very accurate keyword ranking data. They also have really nice tools for keyword analysis and suggestions for improvement. Located at semrush.com.
Google Webmasters. This is a free website analyzer from Google. I especially like their keyword area that shows organic keyword placement and volume of impressions over time. Located at google.com/webmasters.
SE Ranking. I use SE Ranking for their keyword-ranking tool. It is one of the most accurate in the industry and extremely affordable. Located at seranking.com.
Spyfu. This is a great competitor analysis tool that you can use to see what your competitors are doing around keyword targeting. Located at spyfu.com.
Serps. Serps is a free tool that allows you to search for high-value keywords. This is useful for KD and volume analysis. Located at serps.com.
Google Trends. I use Google Trends to see keyword popularity over time. If you’re worried about whether a keyword is evergreen, you can just look at the history on Google Trends. Located at google.com/trends.
Majestic SEO. Another research tool that I haven’t used a lot, but it definitely deserves a mention. It has many of the same abilities as the other tools I’ve mentioned. Located at majesticseo.com.
Bing Webmaster Tools. The same as Google, but created for the Bing Search Engine. There isn’t one of these sites for Yahoo that I know of, but I believe they generally follow the same strategy. Located at bing.com/webmasters.
Authority Labs. This is a keyword-tracking tool offering live report pages, which is nice if you have clients you need to give real-time access to. Located at authoritylabs.com.
Keyword Revealer. An awesome research tool to show what possible profits are in each keyword. This is one of my favorites for finding long tail keywords. Located at keywordrevealer.com.
Google’s Keyword Tool for Adwords. This is a solid online guide from Google. It’s helpful for brushing up on some of the basics — and
not so basics. Located at support.google.com/adwords.
Keyword Tool. This is one I haven’t used a lot, but it autocompletes keywords that you type into Google, which will help you with long tail keyword research. Located at keywordtool.io.
If I’ve missed any don’t forget to add them in the comments.