Great Book with tons of information!
By Nicole on May 4, 2017
I purchased this book to learn more about how to market my small writing business online so that when people searched for services like mine they would be able to find me and this would help me to get more business. This book was packed with tons of useful information but in a way that was easy to read and understand. It discusses topics such as why keywords are important, how to know what keywords your customers are searching for, which keywords create the most volume and so much more.
The author really knows what they are talking about and is passionate helping people learn and to be successful as well. I loved how this book explained why this type of digital marketing is important and then included case studies to show the readers how it actually works. I really think this a must have book for anyone wanting to do their own digital marketing for any type of business.
By Allisha O. on May 9, 2017
Joseph Stevenson’s The Little Book on Digital Marketing is an invaluable resource to anyone interested in online platforms and marketing themselves, their company, or their clients’ companies. Stevenson outlines in each chapter the reason why it is important, while also giving case studies that provide application for the reader to see. He also ends each chapter with goals that are meant to help the reader learn from the concept. This organizational tool is very helpful when searching for specific topics within the book. Stevenson outlines the necessity of keyword research in the digital age, and offers advice on targeting whatever your intended audience may be. Laced with advice from various experts in the field, this book is jam-packed with useful information that is offered in palatable form. Stevenson also offers numerous citations at the end of each chapter, and a comprehensive chapter dedicated to resources at the end of the book, which are useful to further explore the concept of digital marketing and keyword searches.
This book is a must-have for beginning, or continuing, to use the Internet for business. I highly recommend this book, and I look forward to Stevenson’s next nine books in this ten book series!