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Episode 16:

The time has finally come for the release of my second book in The Little Book on Digital Marketing Series! SEO Part 1 On-Page Optimization will be out in a couple of weeks and I am giving away a hundred copies for free! Listen now for details.

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535 Media

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Episode 15:

This week I am introducing our new plugin The 5 Star Google Review Plugin. This plugin will allow you to put a review form right on your website for customers to leave you reviews.

The plugin functions like this:

  1. Your client goes to your site to leave a review.
  2. If the client leaves a 4 star or less review they are shown an apology message that you customize in the plugin telling them you are sorry they didn’t have the best experience possible.
  3. If they leave a 5 star review they will be sent to a thank you page that you also customize. On that thank you page, the client will be forwarded to Google, Facebook and Yelp depending on their choice to leave the review.

The nice thing is that you can control the reviews that hit the public to a point and avoid having bad reviews put out on the web from clients you may not have known were upset. You can Download the plugin here:

5 Star Google Reviews

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Finding Your

Sending clients to your Yelp business page to leave you a review can be difficult for some users. This quick guide will show you the easiest way to find the correct page to send users to for Yelp Reviews.

If you are using the 5 Star Google Reviews Plugin this is how you find the URL for your Yelp Business Page to be added under settings.

Step 1: Go to Yelp

Go to Yelp and type in your business name and location.

Click on Your Business Page from the Results

In the search results find your business and click on the link.

Copy the URL

Now that you are on your yelp business page select the url in the browser window and copy it. From there you will paste it into your plugin settings for the Yelp Business Page URL. You can also email this URL out to anyone you want a review from, but we would recommend sending them to your reviews page of your website just in case they have bad feedback that you don’t want published online.

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Finding Your

Sending clients to your Facebook business page to leave you a review can be difficult for some users. This quick guide will show you the easiest way to find the correct page to send users to for Facebook Reviews.

If you are using the 5 Star Google Reviews Plugin this is how you find the URL for your Facebook Business Page to be added under settings.

Step 1: Go to Facebook

Go to Facebook and look for your pages link on the left sidebar.

Click on the Pages Link and Your Page

Click on the pages link and then click on the business page you want to link to.

Copy the URL

Once you see the above image, click on the url in the browser window and copy it. From there you will paste it into your plugin settings for the Facebook Business Page URL. You can also email this URL out to anyone you want a review from, but we would recommend sending them to your reviews page of your website just in case they have bad feedback that you don’t want published online.

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Finding Your

Sending clients to your google business page to leave you a review can be difficult for some users. This quick guide will show you the easiest way to find the correct page to send users to for Google Reviews.

If you are using the 5 Star Google Reviews Plugin this is how you find the URL for your Google Business Page to be added under settings.

Step 1: Go to Google

Go to Google and type in your business name. Mine is Joseph Stevenson SEO and when I type that in I see the following:

Click on the Reviews Link

Next find the reviews link and click on it to view all reviews. You should see a page like this:

Click on the Write Review Link

You should see a write review link. Click on it to bring up the review box for your business.

Copy the URL

Once you see the above image, click on the url in the browser window and copy it. From there you will paste it into your plugin settings for the Google Busines Page URL. You can also email this URL out to anyone you want a review from, but we would recommend sending them to your reviews page of your website just in case they have bad feedback that you don’t want published online.

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5 Star

Get The Best Reviews on Google, Facebook and Yelp

This lightweight plugin will display a review form on your website. If the user leaves a 5 star review they will be forwarded to your google business, facebook or yelp page. Any reviews with 4 stars or less will be shown an apology page from you.

Perfect to get feedback from customers without complaints going straight to your google business, facebook or yelp pages.

Download Plugin

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Episode 14:

This week I am previewing chapter 4 in the Little Book on Digital Marketing SEO Part 1 On Page Optimization. The book series will contain a complete guide to keyword research, on-page optimization, off-page optimization and local optimization.

Following the guidelines in each of these 4 books will give you a solid blueprint to getting your site ranked well in search engines. Book 2 should be out in a couple of months and today I wanted to highlight Chapter 4 and some of the tips I think are most useful from it. I hope you enjoy!

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Using Social Media

One of the biggest complaints I hear from clients is that all of their social media efforts both paid and non-paid don’t usually bear any fruit. There could be a number of reasons why this has been their outcome but the bad taste left in their mouths oftentimes keep them from using social media in one of it’s most basic forms.

Today I want to talk a little about using social media to grow the authority of your business. The idea isn’t that you will necessarily get clients directly from Social Media, but instead when you are researched online, you will have a good presence which will lend itself to more sales and customer trust.

I will give a few tips I use daily in my SEO firm to heighten authority and awareness of my brand and how you can do the same.

Find your audience

The biggest mistake people make in social media is targeting their peers or people who have the same jobs as them. This isn’t always a bad thing but unless your peers buy from you, should they really be your main target audience? I am an SEO consultant so my target audience is businesses owners, marketing managers, small business start-ups etc.

It is tempting for me to write posts about SEO but then those who would read them would most likely be competitors. I don’t mind if they read my stuff but most likely they aren’t going to buy from me making it not the best use of my time. However if I gear my content towards helping business owners grow their business using online marketing, I am going to hit my target a little better and actually provide the value I am looking to.

For your business, look at your customer base and then research what they are looking for. You can then provide them with what they want while sponsoring the content with what you have to offer.

Be Consistent

Whether you post once per day or once per week be consistent. Nobody wants to follow someone who barely seems to be alive most of the year. If you have a schedule for posts keep it consistent so your audience will know what to expect from you. If you do decide to only post once per week, make sure you do a well done in-depth post that will make following you worthwhile.

I personally post at least twice per day. I try to only post relevant information to business owners and posts about my own content “stuff” goes out about 3 times a week, the rest is all just good content I find helpful.

People know what I do and your followers will know what you do. Give them value and when they need your service, they’ll let you know.

Have a Consistent Budget

Even if your budget is $1 per day use it. Having a small amount invested will keep your mind on what you are doing and your game sharp. If you haven’t already, install the Facebook Pixel and Google Remarking pixel on your site.

You don’t have to currently advertise to have the pixels on your site so add them in case you want to advertise later. They will track your users and make it easy for you to show ads to them when they are on other sites.

Back to budget. Try out the different ad types to see what drives the most of what you are looking for. If you want leads, to the lead forms. If you want more followers do that. If you have a small budget I would suggest doing your posts and boosting them to your audience until you have a larger budget.

Keep Your Brand Recognizable

A huge mistake businesses make is having social media accounts all branded differently. Whats worse is when your website doesn’t match your social media as well. A good rule of thumb is to take the colors, pictures and logos from your website and re-use them on your social media profiles. Doing this will help your users recognize you across the web and you will look more professional.

Conclusion

Just do it really. You may love or hate social media, but regardless the world uses it and if you don’t comply you will get left in the dust. If you can’t stand it, hire a social media firm. If you can tolerate it, use an app like Buffer or Hootsuite to schedule your posts out.

Remember that as a business owner or marketer it is your job to get the best exposure you can for your business. Use all avenues especially social media and you will accomplish that goal.

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Episode 13:

In this episode Greg and I answer a great listener question and cover new updates from Google and of course a joke! The tip of the month is a little technical but get your developer on board and see if you can follow along to get a perfect 100 on Google Page Speed insights. We hope you enjoy!

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