Partnerships That Make Sense

Before we work with another company — whether we are considering taking them on as a client or are partnering with them professionally — we have to make sure our goals and ideals align. Some companies are in it for themselves, putting profit and personal gain above the needs of clients. However, at Raptor, we always put our […]

Fighting Spam (The Bad Internet Kind)

do not trust robots

Spam. A word synonymous with unsolicited messages and unwanted online interactions. It also refers to a brand of canned lunch meat, but since we are a digital marketing company, we are going to be focusing on the bad internet spam for this article (although we might cover the canned lunch meat later). Handling spam is […]

From You’ve Got Mail to You’ve Been Forgotten: A Cautionary Tale of Tech Giants

There was a time, not too long ago, when the words “You’ve Got Mail” were more iconic than any modern startup catchphrase. Before Google was a verb, before TikTok was melting the attention spans of millions, and before streaming meant anything other than a babbling brook, there was AOL. Yes, America Online, the crown jewel […]

The Goats of Raptor: A Bleating Good Metaphor

Goat

Goats: the horned critters best known for their propensity to ram into people, eat just about anything, and produce milk that is subsequently turned into a variety of cheeses that people pretend to enjoy. They also make a high-pitched noise — resembling “maa” or “baa” — called a bleat. Oddly enough, goats’ bleating is one […]

An Ode To WordPress

Development Setup from the early days of wordpress.

www.zackthoughts.gov.www\zackthoughts:  Ah, WordPress. The humble little platform that could. Born in 2003 with the simple mission of giving the everyday internet user a way to blog their thoughts without needing to master the sacred art of HTML or strike a bargain with a web developer wizard. Back then, WordPress was like a digital diary; clean, […]

Google is a Ghost Town

The Featured Image for Google is a Ghost Town

Google is one of the largest companies on the planet. As of writing this, their share price is in the triple digits, they have a market cap of around $2 trillion, and their parent company, Alphabet, has somewhere in the neighborhood of 180,000+ full-time employees. They have seemingly infinite resources, a near-total monopoly on search […]