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flood relief for houston

Helping in Houston

ong>When we found out some of Joseph’s friends in Houston were stranded in their homes, he had to help. See Joseph featured on Fox 5 Vegas here:   On Monday evening Joseph arrived at the nearest working airport, picked up a Jeep and a boat from a friend, and made the drive to Houston.  He joined the caravan of relief workers, military, and concerned citizens pouring into the area to offer assistance. The streets are still flooded, and many people have been trapped for over 48 hours. Some haven’t had any food in a full day. At this point, JosephContinue readingHelping in Houston

What Does the LinkedIn / hiQ Ruling Mean For Web Scrapers?

HiQ has a business model that relies on scraping massive amounts of data from public LinkedIn profiles. It then sells that data to employers who might want to know if they have people who are actively looking for other jobs, for example. But LinkedIn doesn’t like that idea. So it argued that HiQ was breaking the Computer Fraud and Abuse Act of… 1986. Yes, 1986. When the internet didn’t exist. The law The CFAA is pretty clear on what’s illegal.  Basically, if you get access without permission, or “exceeds authorized access” to obtain information from a protected computer.  The CFAAContinue readingWhat Does the LinkedIn / hiQ Ruling Mean For Web Scrapers?

Content without SEO

p; We take on clients all the time who have been throwing their content down the bottomless well that is the Internet. They’re frustrated because they’ve been producing original content consistently, but it’s failing to yield the leads that content marketing articles have told them would emerge if they just followed the “content is king” strategy. What we find is that many of these businesses have failed to develop a content distribution strategy to accompany all the blogging. Without it, your content is like an empty promise. Fulfilling the Promise of Your Content Did you know there are 400 hoursContinue readingContent without SEO

SEO in

doesn’t the “S” in SEO stand for “strategy?” I’ve been musing lately that maybe it should. That’s because I often see businesses separating SEO from the rest of their marketing planning and implementation processes. But one without the other will impede your efforts to attract new business. I suppose this is the natural result of SEO experts not being trained as marketers and vise versa. But the reality is that search engine optimization is marketing – and if you do it properly, the results will rival or exceed any other marketing channel. SEO is Strategic Marketing If marketing doesn’t goContinue readingSEO in

New Updates from Google

he world of Google, there have been a couple of updates in the last month or two that have affected a few clients. These updates are notable for a couple reasons: 1. Instead of a single day update, these updates extended over a week period or longer, with extreme shake-ups in rankings for many companies across the country. 2. Instead of targeting a single issue or feature, such as backlinks or content, these updates had no single identifying feature. 3. Even though rankings shifted significantly, there was no announcement from Google. This seems to indicate that either they didn’t intendContinue readingNew Updates from Google

Get a Free Copy

ave another great announcement this week! The second book in the Little Book on Digital Marketing series is coming out this month! I am giving away 100 free copies to business owners or marketers looking to learn SEO. What’s the catch? I’m glad you asked (even if you didn’t). What I ask in return is that you go to Amazon and leave me a review on the book. It helps me a ton in terms of Amazon rankings and the feedback itself is invaluable. If of course you want to leave a scathing review maybe do so on my siteContinue readingGet a Free Copy

Finding Your

ing clients to your Yelp business page to leave you a review can be difficult for some users. This quick guide will show you the easiest way to find the correct page to send users to for Yelp Reviews. If you are using the 5 Star Google Reviews Plugin this is how you find the URL for your Yelp Business Page to be added under settings. Step 1: Go to Yelp Go to Yelp and type in your business name and location. Click on Your Business Page from the Results In the search results find your business and click onContinue readingFinding Your

Finding Your

ing clients to your Facebook business page to leave you a review can be difficult for some users. This quick guide will show you the easiest way to find the correct page to send users to for Facebook Reviews. If you are using the 5 Star Google Reviews Plugin this is how you find the URL for your Facebook Business Page to be added under settings. Step 1: Go to Facebook Go to Facebook and look for your pages link on the left sidebar. Click on the Pages Link and Your Page Click on the pages link and then clickContinue readingFinding Your

Finding Your

ing clients to your google business page to leave you a review can be difficult for some users. This quick guide will show you the easiest way to find the correct page to send users to for Google Reviews. If you are using the 5 Star Google Reviews Plugin this is how you find the URL for your Google Business Page to be added under settings. Step 1: Go to Google Go to Google and type in your business name. Mine is Joseph Stevenson SEO and when I type that in I see the following: Click on the Reviews LinkContinue readingFinding Your

Using Social Media

of the biggest complaints I hear from clients is that all of their social media efforts both paid and non-paid don’t usually bear any fruit. There could be a number of reasons why this has been their outcome but the bad taste left in their mouths oftentimes keep them from using social media in one of it’s most basic forms. Today I want to talk a little about using social media to grow the authority of your business. The idea isn’t that you will necessarily get clients directly from Social Media, but instead when you are researched online, you willContinue readingUsing Social Media

What is the Most Bang For My Buck

starting a business, costs can be a big deterrent to growth. Oftentimes it is a question of the chicken and the egg and many business owners don’t know how to market without taking loans out. The difficulty with marketing is that most of it is long-term. You can get some immediate success with a few platforms but others take sustained investment to pay off. To add to the pain, many advertising options don’t work for some business models but  by the time they figure it out, there isn’t enough money to try a different avenue. Finding the happy medium UsuallyContinue readingWhat is the Most Bang For My Buck

How Long

ink one of the most often asked questions I receive is “how long will this take to work?”. The “this” in reference is almost always SEO. This is a very difficult question to answer mainly because of the dishonesty of a lot of my competitors. I don’t say this to talk down on them, that’s not really necessary. In fact I probably feel more sorry for them than anything because they feel a need to over-promise to clients in order to land them, when honesty usually sells much better. But I digress. Getting back to the topic of how longContinue readingHow Long

Does it matter

ve an ecommerce site and right now I have landing pages for brands and product types. I want to create custom landing pages for certain keywords, think something along the lines of “black running shoes”, to exist separate from my landing page for just “running shoes”. Since these new landing pages will have roughly the same products, will Google treat the new pages as duplicates of my existing landing pages? Or is a different H1 and ~20% different products enough to be counted as unique? So I get this question quite a bit with people promoting websites and I thinkContinue readingDoes it matter

What is the character limit

experiencing this for one of my projects. I optimized the meta title and description to the optimal length, 65 characters for meta title and 156 characters for description. When I searched my keywords on Google I have seen that google added some extra texts to the end of the title tag. And there were a total 75 characters in the title tag. Some of my keywords ranks have fallen significantly after the update in the title tag. Don’t understand what’s going on. So there are a lot of forums that talk about character limits in your title and description metaContinue readingWhat is the character limit

How can I target another location?

class=”question”> If I have a brick and mortar store in one city but I also want to target another city that is not too far off from me how would you guys recommend targetting it? I would appreciate some feedback please. This is a really good question, and one that I get asked quite a bit from clients. If you have multiple physical locations it should be relatively easy to set up local targeting for them. The difficulty comes if you only have one physical location but are just trying to rank in other cities without an actual location. ThereContinue readingHow can I target another location?

How Long

ow does the length of an article’s title affect SEO? What is a good length? What isn’t? For example, Wikipedia can easily rank for single word titles, like gold. But many new websites can not. Considering this, what should be the SEO strategy for new websites? Specifically title length. So the first thing you need to think about is the length Google will allow in their search results. Moz does a nice job summing up the character length in their post on Title Tags. With a 60 character limit you will want to stay under that so your entire titleContinue readingHow Long