We are asked a lot of questions here at Raptor about SEO. In this article we’ll answer some of the most frequently asked questions we receive about SEO.
What is SEO?
SEO stands for Search Engine Optimization and is the process of optimizing a website so it’s visibility will improve in search engines.
Is SEO Dead?
No, SEO isn’t dead but it has changed. You now need to optimize for search engines and generative engines such as Gemini, or Chat GPT.
What is the Difference Between SEO and SEM or PPC?
SEO is the process of ranking and getting traffic organically from search engines. SEM or PPC is the process of creating ads that will drive guaranteed traffic through paid mediums.
What is Most Important in SEO?
The main points to focus on in SEO are:
- On-Page SEO or optimizing your website for search
- Off-Page SEO which is building authority and backlinks from other websites
- Technical SEO which is improving your page speed and performance of your website including security
- Schema Markup which is adding in tags to help search engines identify what type of content you have
How Much Does SEO Cost?
Here at Raptor we charge hourly for our SEO services. Most companies will charge between $1,000 to $5,000 per month.
Am I guaranteed to Rank #1?
No. Any agency guaranteeing you a number one ranking is lying to you. The SEO process is difficult and not predictable. You can get a good idea of how well you’ll do by reading a companies reviews from other customers.
Can I do SEO Myself?
Yes you can! SEO is difficult but not impossible to learn. Using forums like Reddit can help you learn some of the most important tasks that will help your site do better in search engines.
Where Should I Start if My Budget is Small?
New companies should start with google’s search console to improve their rankings. Remove all errors and submit your company through the sitemaps to help improve your rankings.
Summary
SEO is difficult and specific but can be very rewarding when you see improved performance and traffic from search engines. If you have questions please reach out to us here at Raptor and we’ll be happy to take a look at your site free of charge.
