Broc: What advice would you give to SEO companies or somebody just trying to rank their business in Google based on this conversation we’ve had today? What piece of advice would you give them?
Joseph: I think I think so that people maintain their sanity, I think you have to kinda have a little faith in humanity. Sounds funny. But have a little faith that people will desire something good, that they’ll desire to like digest good content, not bad content, that they’ll actually spend their time on good things. So work on getting good customer reviews from your actual customers. Work on creating content that could actually help people. Like if you’re a plumber, put an article out like DIY fixing your hot water heater. And if you can’t figure it out, give us a call. But make it actually good. Don’t use ChatGPT to create some fodder. Like actually write something good, make it funny, you know, take some pictures of like you know, the whole process, you know, make funny faces, all the stuff so people know it’s real. And eventually you’ll get rewarded for that. You might have to do it for a couple of years. But, you know, we were we were reviewing our clients. We have like one and a half clients that are struggling a little bit right now on their rankings, but Jason was saying that every single client is up. And I think that’s just because everything we do, the first question is like, is this good enough quality? Can we double check there’s no spam here? Because we’re a comp we’re company. We have to make money off the work, but like if we’re outsourcing work or if it’s in internal stuff, I mean, how many times have you guys gotten nervous when I’m like, Hey, how did we miss that? And it’s like, and the answer is we’re human. That’s why we missed it. We can’t catch every single thing. But when you’re focusing on the quality at that level where you’re like, I don’t accept any misses. Like if we miss anything, I wanna know. Like, are is our process wrong? Are we lazy? Like, what do we do? And so I think like if you’re a company you gotta have a little faith that it’s gonna pay off so that that way you don’t you don’t wanna get lured into being the lazy person who’s just like Chat GPT, do it for me, done. Yeah. Because you’re gonna become a prick. No one’s gonna like you. You’re gonna think you’re smarter and better than everybody else. Like we’ve got clients like that that are like, I’ll just have Chat GPT email you back. Yeah. And it’s like they’re the guys where I’m like ready to fire them because I’m like, Do you think I’m such a waste of human life that you can have a computer talk to me because I’m not worth two minutes of your time?
Zach: Yeah, it creates more work trying to figure out what this guy told Chat GPT. So I can actually figure out what he’s asking. I’m like, Okay, this email obviously came from Chat GPT. What did he type into Chat GPT?
Joseph: You know what? We should just start pasting emails into Chat GPT and saying what was the
Broc: I was just gonna say that, yeah. Start reverse engineering.
Joseph: It would actually be hilarious if it comes back. Like, yes, we know this prompt. It was made three hours ago and he said in bad spelling and grammar, tell me how to look good better online.
Zach: Okay, no no no joke. I got a handwritten letter from one of my friends who’s over in the Philippines right now. Uh-huh. I got a handwritten letter, but it was Chad GPT. He did this on purpose because you know it bugs me. Yeah, Chad GPT write it and then he took it and handwrote it and
Joseph: Props. That’s funny.
Broc: Did it have a bunch of m-dashes in it?
Zach: It did and it had the word- what was it? The word immaculate was in there a bunch. And then man, what was that other word that drives me crazy that ChatGPT overuses?
Broc: Did he draw like a fire emoji?
Zach: No, there were no emojis in it, but that’s because you can’t draw.
Joseph: Yeah.
