So someone posted a question in an SEO community that honestly just made me feel bad for whoever was in that situation. Their boss or client wanted them to produce 1,800 blog posts per month for their website. 1,800. Per month. And they wanted to know if there was any way to make that work. […]
Author Archives: Broc Gardner
So someone asked a question that I think a lot of people need to hear the answer to especially right now given how much the landscape has shifted. They’ve been working on improving their site’s presence and want to know what the hard no’s are. The things that will genuinely hurt more then help when […]
AI has made its way into pretty much every corner of digital marketing at this point and SEO is no exception. But there’s a real difference between using AI as a tool that makes your work better and using it as a replacement for doing the work at all. Getting that distinction wrong is where […]
Backlinks have been important for as long as SEO has existed and that’s not really changing anytime soon. What has changed is how hard they are to get. A few years back you could send a hundred outreach emails with a little bit of personalization and a solid chunk of those would turn into links. […]
Every few months someone posts something like this in an SEO forum and it sends a wave of panic through the community. The post usually goes something like this: major Google update, ranking system is changing, AI is taking over, what’s going to happen to all of us. And everyone starts freaking out like their […]
One of the things that trips people up most with SEO is getting so deep into the tactics and the technical details that they lose sight of what the whole thing is actually for. And when you lose that bigger picture view, every time Google changes something it feels like a disaster instead of just […]
If you’ve noticed a bunch of traffic coming to your site from China, Singapore, or other countries that have nothing to do with your actual customer base, your not alone. This is something a lot of websites deal with and it raises a pretty fair question which is whether any of this is actually hurting […]
This one’s a genuinely frustrating situation and if you’ve ever dealt with it you know how maddening it can be. Someone built an online tool, it became one of the main things driving traffic to their site, and then a few months back it just got de-indexed out of nowhere. No obvious reason, no warning. […]
So someone came in with a pretty common problem that a lot of people run into and don’t totally understand. Their client sells womens exotic leather bags. They can see in Google Search Console that impressions are going up, meaning the site is showing up in search results more and more. But the click through […]
Someone asked a question recently that I think a lot of small business owners and beginners relate to. They’re new to SEO, they’ve heard about tools like Semrush and Ahrefs, and they want to know how to use them without paying the 120 dollars a month price tag that comes with them. And honestly the […]