Utah passed a bill recently that didn’t get nearly as much attention as it probably should have, mostly because the way it was framed made it sound pretty reasonable on the surface. The stated goal was to stop people from using VPNs to get around age verification on adult websites. And honestly if that were […]
Author Archives: Broc Gardner
VPNs keep coming up everywhere lately and if you still aren’t totally sure what one is, honestly that’s pretty normal. It’s one of those things that used to be something only like IT guys and privacy nerds cared about and now suddenly everyone’s talking about it. Probably because the internet has gotten way more weird […]
There’s a Star Wars movie coming out this month and I genuinely had to think for a second about whether I’d seen a single advertisement for it outside of a Super Bowl spot. And that is a really strange thing to say about a Star Wars release. Because if you were alive during the prequel […]
So this past Super Bowl there was an ad for the upcoming Mandalorian and Grogu movie and if you weren’t paying close attention you might have genuinely thought you were watching a beer commercial. Not just a little bit. Like fully, completely, this is a Budweiser ad until the Star Wars logo shows up. You’ve […]
Google has about ninety percent of the search engine market. That’s not really a healthy level of competition by any measure and it’s worth talking about because it directly affects how SEO works and how long the rules of the game are going to stay the same. The honest take is that monopolies like this […]
Most people know Google as just Google, but the actual parent company is called Alphabet. Google, YouTube, Android, Chrome, Google Cloud, the Play Store, all of it falls under the Alphabet umbrella. It’s a massive corporate structure that most regular users never really think about, they just open their browser and search for something. And […]
There’s a version of the internet where Google Plus actually took off and honestly it’s kind of terrifying to think about. If you’re not familiar with it, Google Plus was Google’s attempt at building their own version of Facebook. They launched it, pushed it pretty hard for a year or two, and then quietly killed […]
Google updates are one of those things that every business owner with a website should at least have a basic understanding of because they can absolutely wreck your rankings overnight if you’re not paying attention or if whoever built your site was cutting corners. Probably the most talked about recent example is what a lot […]
There are technically thousands of factors that go into Google rankings and they keep changing them all the time. Nobody outside of Google knows the full list, and honestly that’s probably on purpose. If they just came out and published the exact formula, everybody would follow it and then they’d have no real way to […]
So here’s something that sounds crazy but was really only like 15 years ago. If you were an auto mechanic in Las Vegas and you wanted to rank on Yahoo, all you had to do was go to the bottom of your webpage and just type “Las Vegas auto mechanic” like 50 times in a […]