We get this question ALOT, especially from newer sites. Someone recently asked us if posting 3 blogs a week is too much, or if Google will penalize them for posting to often. Short answer, no Google isnt going to penalize you just for posting frequently, but there is a right and wrong way to go about it.
One of us on the team actually posts a blog literally every single day. Sounds like alot right? Heres how that actually works though. We take a podcast episode, cut it into 7 clips for YouTube, cut those into clips for instagram and tiktok, and then take those same 7 YouTube clips and turn the transcripts into 7 separate blog posts. So really its one piece of content repurposed alot of different ways, which honestly is a pretty smart strategy if your trying to stay consistent without burning out trying to think of brand new topics everyday.
The biggest thing though, and we cant stress this enough, is the content actually needs to be unique. Not something AI spit out, not something you can find copy pasted somewhere else online. Real, unique content, even if its just an edited transcript from your own original conversation, counts as unique because no one else has that exact content anywhere else.
We also use schema markup on our blogs, which basically helps search engines understand what your content actually is, which can help with how it shows up in search results. If your relying on blogs to drive traffic, this is something you should look into.
As far as frequency goes, 3 times a week is honestly fine, its not too much at all. The real question isnt how many, its whether the content is actually good or not. And heres a hard truth, even if the content ISNT that great, in this current AI flooded internet landscape, it can still perform because so much of whats ranking right now is genuinely low quality AI junk. Thats not us saying go make bad content on purpose, but it does show you dont need to be perfect, you just need to be consistent and actually put in effort.
If your doing this as a passion project and dont care about maximizing traffic, then forget all of this, just write how you want to write. But if your trying to build something that pulls in real search traffic, unique content, decent frequency, and proper technical seo stuff like schema markup, that’s the actual formula.
