So someone posted a question in an SEO community that honestly just made me feel bad for whoever was in that situation. Their boss or client wanted them to produce 1,800 blog posts per month for their website. 1,800. Per month. And they wanted to know if there was any way to make that work.
First, my condolences to every marketer out there dealing with a boss who watched one reel from some business influencer talking about how they post 500 pieces of content a day and thats why they make a million dollars a month. That kind of content exists to sell courses and it has absolutely nothing to do with how SEO actually works. So if your in that boat right now, I feel for you.
To actually answer the question though, no. There is no way to make 1,800 posts a month work. Not in any meaningful sense. Even if you could somehow produce that volume, which you can’t without just mass generating AI slop, your site would be completely worthless. There’s no way to have any kind of targeted, useful, coherent content at that scale. You’d end up with a bloated mess of duplicate and near-duplicate pages that Google would have absolutely no incentive to rank. It wouldn’t just hurt the site, it would likely tank it to a point where recovery would be really difficult.
The math alone should tell you something is wrong. If it took you one minute to write a blog post and you worked 40 hours a week with zero breaks, you’d get maybe 2,400 posts a month. So the only way to hit that number is either hiring a massive team or using AI to generate everything automatically. And both of those paths lead to the same place which is a site full of garbage content that search engines don’t trust.
Now the harder question this person was probably really asking is what do you do when the boss tells you to do something you know is going to hurt the business. And that’s actually a pretty tricky situation that goes beyond SEO.
My honest take is you do two things. First you tell them clearly and directly that this is a bad idea and explain why. Not in a condescending way, just lay out what’s actually going to happen to the site if you go down this road. Second, and this is the important part, you put it in writing. Send an email. Document that you told them this was going to be a problem. Because if they insist on doing it anyway and the site tanks, you want a paper trail showing that you raised the concern and they overruled you. That protects you from being blamed for the outcome and it gives you something to point to if they come back later saying you ruined their site.
If they still want to push forward after you’ve been clear about the risks, at that point it’s kind of on them. You can only do so much. Your job is to give them your honest professional opinion. What they do with it is their call. But you are not obligated to silently execute a plan you know is going to blow everything up without at least making sure there’s a record that you said something.
