How do you audit a client site? If you’re running an SEO agency and are looking for ways to improve your audit flow, keep reading! A helpful way to improve your workflow is to hear someone else’s. For me, it usually starts with PageSpeed Insights to get the core web vitals baseline. Then I jump into Screaming Frog for the crawl. After that, I check Google Search Console for indexing issues and manual penalties.
While there are plenty of tools to get into when it comes to auditing, honestly, the first thing that I’ll do is just look at it and do a visual overhaul of it, because that’s gonna give you the user experience first. Usually if you’re auditing a site, and if it ranks well, but you’re not getting any conversions, that means your user experience sucks. So that’s like one of the first things you want to pay attention to. It’s like, “Oh, you do show up very high in Google, but you’re not getting any calls”. If people aren’t filling out your forms, your site just probably sucks. So even if you go through and do all these analytics, you make sure your page speed’s on point, etc. If the layout is not intuitive, if people don’t like to navigate your site, if it’s ugly, it’s not going to do you any favors.
You want to make sure that you’ve got a good funnel set up to where it’s guiding people where you want them to go and that your call to actions never like more than like a click or two away that’d probably be like number one to look at is just user experience for me google’s taking that in account a lot more too is though and they can know your user experience by a lot of things if you have analytics installed they can track everything you let them but something as simple as bounce rate which is if people just click back on your site how many people hit the page and then leave because they’re like no yeah that’s a big factor it’s been a factor for a long time
Google just wants to know if people like what they’re seeing and if what they’re seeing is accurate to what you rank for.
That’s it. That’s all on pages. If you think about it, it’s really simple, right? If people are searching for something on Google and they click on your site, but it’s not what they wanted, all the trickery in the world is not going to just keep getting you free traffic forever. So you actually have to represent what you’re publishing out. You must provide value. So many people are like, “I want to rank for this keyword.” Do you even do that? No? Well, why do you want it? “Well, I want more traffic, more money.” Okay. All right. Let’s rewind, bro. You need to actually like, how about you actually do what you say first?
So start with the UX. Make sure the site is user friendly, and then go from there. Thanks for reading!
