The Coolest Birds of Prey

Eagle

In the Merriam-Webster Dictionary, “cool” is defined as informally meaning, “excellent,” or “fashionable” and “hip.” In my book, there are few birds more excellent, fashionable, or hip than the birds of prey. Birds of prey are carnivorous birds, and source their meat from hunting and scavenging. They are also the inspiration for our mascot, the […]

How the Internet Has Changed How We Use the Bathroom

toads in the bathroom

The internet has increased the amount of time people spend on the toilet more than any foodborne illness known to man. Even the excruciating minutes spent in the bathroom after a midnight Taco Bell run wreaks havoc on your colon are nothing compared to the time we normally spend doomscrolling on our porcelain thrones. Honestly, […]

Partnerships That Make Sense

Before we work with another company — whether we are considering taking them on as a client or are partnering with them professionally — we have to make sure our goals and ideals align. Some companies are in it for themselves, putting profit and personal gain above the needs of clients. However, at Raptor, we always put our […]

Fighting Spam (The Bad Internet Kind)

do not trust robots

Spam. A word synonymous with unsolicited messages and unwanted online interactions. It also refers to a brand of canned lunch meat, but since we are a digital marketing company, we are going to be focusing on the bad internet spam for this article (although we might cover the canned lunch meat later). Handling spam is […]

From You’ve Got Mail to You’ve Been Forgotten: A Cautionary Tale of Tech Giants

There was a time, not too long ago, when the words “You’ve Got Mail” were more iconic than any modern startup catchphrase. Before Google was a verb, before TikTok was melting the attention spans of millions, and before streaming meant anything other than a babbling brook, there was AOL. Yes, America Online, the crown jewel […]

The Goats of Raptor: A Bleating Good Metaphor

Goat

Goats: the horned critters best known for their propensity to ram into people, eat just about anything, and produce milk that is subsequently turned into a variety of cheeses that people pretend to enjoy. They also make a high-pitched noise — resembling “maa” or “baa” — called a bleat. Oddly enough, goats’ bleating is one […]