One of the things that trips people up most with SEO is getting so deep into the tactics and the technical details that they lose sight of what the whole thing is actually for. And when you lose that bigger picture view, every time Google changes something it feels like a disaster instead of just […]

If you’ve noticed a bunch of traffic coming to your site from China, Singapore, or other countries that have nothing to do with your actual customer base, your not alone. This is something a lot of websites deal with and it raises a pretty fair question which is whether any of this is actually hurting […]

This one’s a genuinely frustrating situation and if you’ve ever dealt with it you know how maddening it can be. Someone built an online tool, it became one of the main things driving traffic to their site, and then a few months back it just got de-indexed out of nowhere. No obvious reason, no warning. […]

So someone came in with a pretty common problem that a lot of people run into and don’t totally understand. Their client sells womens exotic leather bags. They can see in Google Search Console that impressions are going up, meaning the site is showing up in search results more and more. But the click through […]

Someone asked a question recently that I think a lot of small business owners and beginners relate to. They’re new to SEO, they’ve heard about tools like Semrush and Ahrefs, and they want to know how to use them without paying the 120 dollars a month price tag that comes with them. And honestly the […]

If you just launched a new website or your about to, there are some basic things you really need to have in place if you want Google to actually find you and rank you. This isn’t the deepest dive in the world but these are the fundamentals that a lot of people skip and then […]

So I saw a question come across recently that I think alot of people are secretly wondering but are afraid to ask out loud. Someone said they’d been binge studying SEO for the past few months, figured out all the terminology, keyword research, long tail keywords, tofu bofu, all of it. Wrote some blogs, learned […]

If you work in digital marketing there’s a version of this conversation that is genuinely uncomfortable. VPNs are great for privacy and individual users have every reason to use them. But from a marketing and advertising perspective, widespread VPN use is basically a nightmare scenario and it’s worth being honest about why. The most powerful […]

If you’ve been following along with some of the legislation moving through various states around age verification and VPNs, it can start to feel like a lot of disconnected stories that don’t really add up to anything. But when you zoom out and look at the direction everything is trending, a pretty clear picture starts […]

There’s an argument that comes up every single time a new surveillance law gets proposed and it drives me absolutely crazy. It goes something like this: “I don’t care if they track me, I’ve got nothing to hide.” And people say it like it completely settles the debate. Like privacy is only something criminals need […]