Brand name change impact on SEO: “Hi folks, I run a small business with a big commerce store and I have a question about best practices for changing names of products so it doesn’t hurt SEO. This week, a major brand name in my industry reversed course on a decision they made in 2021 to […]
How do you audit a client site? If you’re running an SEO agency and are looking for ways to improve your audit flow, keep reading! A helpful way to improve your workflow is to hear someone else’s. For me, it usually starts with PageSpeed Insights to get the core web vitals baseline. Then I jump […]
Why does Google have such a massive market share? They’re the best, because they created a brand, not a tool. It all comes down to accessibility. At this point, Google is the main search engine for one of the two most popular operating systems for mobile devices, which is where most of the search […]
When you’re talking about search engines, the noun to use, I feel like, is Google, right? Google’s like the noun and the verb of the search engine world. How important are other search engines when it comes to SEO? So the headline here is that DuckDuckGo installs are up. Google searches are down due […]
DuckDuckGo installs are up 30% as users reject being force-fed Google’s AI search. We’ve done it. What browser do you guys use? I still use Google. My wife is an avid DuckDuckGo user. She’s always like “Why are you still using Google?” But I think I still use Google only so that I just have […]
Would an old expired domain with 3M backlinks still have SEO value? Bigger sites like Google have billions of backlinks. Billions of sites are linked to them. If only we could have that many. What would your answer be to this? It depends. How old is the domain? Yeah. If you’re looking at buying […]
This is one of those situations where the right move isn’t as obvious as it first seems and I think a lot of people in the agency world have been here before. Someone lost a client last month. The client decided to switch to an AI powered marketing solution. Fair enough, it happens. But then […]
This is one of those situations where someone made a decision that seemed reasonable at the time and is now dealing with the fallout, and the good news is it’s not as bad as it probably feels right now. Someone had two businesses in two different cities, each with their own website, each ranking on […]
So someone posted a question in an SEO community that honestly just made me feel bad for whoever was in that situation. Their boss or client wanted them to produce 1,800 blog posts per month for their website. 1,800. Per month. And they wanted to know if there was any way to make that work. […]
So someone asked a question that I think a lot of people need to hear the answer to especially right now given how much the landscape has shifted. They’ve been working on improving their site’s presence and want to know what the hard no’s are. The things that will genuinely hurt more then help when […]