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Latest Intel

How Google Updates Can Affect Your Site…

Posted on May 7, 2026May 4, 2026 by Broc Gardner

Google updates are one of those things that every business owner with a website should at least have a basic understanding of because they can absolutely wreck your rankings overnight if you’re not paying attention or if whoever built your site was cutting corners. Probably the most talked about recent example is what a lot […]

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Posted in Latest Intel
Latest Intel

How Google Determines Page Rankings…

Posted on May 6, 2026May 4, 2026 by Broc Gardner

There are technically thousands of factors that go into Google rankings and they keep changing them all the time. Nobody outside of Google knows the full list, and honestly that’s probably on purpose. If they just came out and published the exact formula, everybody would follow it and then they’d have no real way to […]

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Posted in Latest Intel
Latest Intel

How Google Became The #1 Search Engine…

Posted on May 5, 2026May 4, 2026 by Broc Gardner

So here’s something that sounds crazy but was really only like 15 years ago. If you were an auto mechanic in Las Vegas and you wanted to rank on Yahoo, all you had to do was go to the bottom of your webpage and just type “Las Vegas auto mechanic” like 50 times in a […]

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Posted in Latest Intel
Latest Intel

Why Google is ESSENTIAL for SEO…

Posted on May 4, 2026May 4, 2026 by Broc Gardner

So I was doing some research the other day and looked up Google’s current market share for search engines. Ninety percent. Like, nine out of every ten searches on the entire internet go through one company. That’s kind of insane when you think about it, so I figured it was worth breaking down what that […]

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Posted in Latest Intel
Latest Intel

Financial Hot Potato: OpenA.I.’s Dangerous Circular Funding Model

Posted on May 2, 2026April 20, 2026 by Broc Gardner

Broc: Let’s talk about the current status of AI. Now I have this little graphic here, and I’m not gonna go over everything, but there’s a a kind of a main thing I wanna look at here. So if we look, this is this is the circulatory funding machine that is fueling open AI. So […]

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Posted in Latest Intel
Latest Intel

How Will The Potential A.I. Crash Affect SEO?

Posted on April 30, 2026April 20, 2026 by Broc Gardner

Broc: So we’ve talked about the dot-com bubble, we’ve talked about the AI bubble, we’ve talked about the state of AI. What happens to SEO if the AI bubble bursts? And specifically, people who are investing people who are switching from Google, I’m assuming there’s a big number of people who are like, okay, bump […]

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Posted in Latest Intel
Latest Intel

What Sora AI’s Shutdown Means For Tech…

Posted on April 28, 2026April 20, 2026 by Broc Gardner

Broc: Well, was it at the start of this month or was it I think it was the end of March? OpenAI announced that they are shutting down Sora AI video generator. So Sora is a video generator. And it started small. I think it started just in the Chat GPT app. And you could […]

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Posted in Latest Intel
Latest Intel

Handling SEO In A Mostly AI World…

Posted on April 26, 2026April 16, 2026 by Broc Gardner

Broc: What advice would you give to SEO companies or somebody just trying to rank their business in Google based on this conversation we’ve had today? What piece of advice would you give them? Joseph: I think I think so that people maintain their sanity, I think you have to kinda have a little faith […]

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Posted in Latest Intel
Latest Intel

When the Internet Broke the Economy: A Summary of the Dot-Com Crash

Posted on April 24, 2026April 20, 2026 by Broc Gardner

Broc: I want to talk about the dot com bubble. My knowledge is limited on this. All I know is the dot com bubble basically started because there was so much hype around this internet thing. And so people started investing and giving money to these startups that didn’t really have a sound business structure, […]

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Posted in Latest Intel
Latest Intel

From Assistant to Enabler: The OpenAI Journey

Posted on April 22, 2026April 23, 2026 by Broc Gardner

Broc: On my mission in 2022, I had no idea what AI was. To me, AI was something that was very, very technical. There was like some forms of LLMs that people were using, like to write books and scripts. Like I tried to do it when I was younger, but I couldn’t figure it […]

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Posted in Latest Intel
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