DuckDuckGo installs are up 30% as users reject being force-fed Google’s AI search. We’ve done it. What browser do you guys use? I still use Google. My wife is an avid DuckDuckGo user. She’s always like “Why are you still using Google?” But I think I still use Google only so that I just have […]

Would an old expired domain with 3M backlinks still have SEO value? Bigger sites like Google have billions of backlinks. Billions of sites are linked to them. If only we could have that many. What would your answer be to this? It depends. How old is the domain? Yeah.   If you’re looking at buying […]

This is one of those situations where the right move isn’t as obvious as it first seems and I think a lot of people in the agency world have been here before. Someone lost a client last month. The client decided to switch to an AI powered marketing solution. Fair enough, it happens. But then […]

This is one of those situations where someone made a decision that seemed reasonable at the time and is now dealing with the fallout, and the good news is it’s not as bad as it probably feels right now. Someone had two businesses in two different cities, each with their own website, each ranking on […]

So someone posted a question in an SEO community that honestly just made me feel bad for whoever was in that situation. Their boss or client wanted them to produce 1,800 blog posts per month for their website. 1,800. Per month. And they wanted to know if there was any way to make that work. […]

So someone asked a question that I think a lot of people need to hear the answer to especially right now given how much the landscape has shifted. They’ve been working on improving their site’s presence and want to know what the hard no’s are. The things that will genuinely hurt more then help when […]

AI has made its way into pretty much every corner of digital marketing at this point and SEO is no exception. But there’s a real difference between using AI as a tool that makes your work better and using it as a replacement for doing the work at all. Getting that distinction wrong is where […]

Backlinks have been important for as long as SEO has existed and that’s not really changing anytime soon. What has changed is how hard they are to get. A few years back you could send a hundred outreach emails with a little bit of personalization and a solid chunk of those would turn into links. […]

Every few months someone posts something like this in an SEO forum and it sends a wave of panic through the community. The post usually goes something like this: major Google update, ranking system is changing, AI is taking over, what’s going to happen to all of us. And everyone starts freaking out like their […]

One of the things that trips people up most with SEO is getting so deep into the tactics and the technical details that they lose sight of what the whole thing is actually for. And when you lose that bigger picture view, every time Google changes something it feels like a disaster instead of just […]