So this past Super Bowl there was an ad for the upcoming Mandalorian and Grogu movie and if you weren’t paying close attention you might have genuinely thought you were watching a beer commercial. Not just a little bit. Like fully, completely, this is a Budweiser ad until the Star Wars logo shows up. You’ve […]
Google has about ninety percent of the search engine market. That’s not really a healthy level of competition by any measure and it’s worth talking about because it directly affects how SEO works and how long the rules of the game are going to stay the same. The honest take is that monopolies like this […]
Most people know Google as just Google, but the actual parent company is called Alphabet. Google, YouTube, Android, Chrome, Google Cloud, the Play Store, all of it falls under the Alphabet umbrella. It’s a massive corporate structure that most regular users never really think about, they just open their browser and search for something. And […]
There’s a version of the internet where Google Plus actually took off and honestly it’s kind of terrifying to think about. If you’re not familiar with it, Google Plus was Google’s attempt at building their own version of Facebook. They launched it, pushed it pretty hard for a year or two, and then quietly killed […]
Google updates are one of those things that every business owner with a website should at least have a basic understanding of because they can absolutely wreck your rankings overnight if you’re not paying attention or if whoever built your site was cutting corners. Probably the most talked about recent example is what a lot […]
There are technically thousands of factors that go into Google rankings and they keep changing them all the time. Nobody outside of Google knows the full list, and honestly that’s probably on purpose. If they just came out and published the exact formula, everybody would follow it and then they’d have no real way to […]
So here’s something that sounds crazy but was really only like 15 years ago. If you were an auto mechanic in Las Vegas and you wanted to rank on Yahoo, all you had to do was go to the bottom of your webpage and just type “Las Vegas auto mechanic” like 50 times in a […]
So I was doing some research the other day and looked up Google’s current market share for search engines. Ninety percent. Like, nine out of every ten searches on the entire internet go through one company. That’s kind of insane when you think about it, so I figured it was worth breaking down what that […]
Broc: Let’s talk about the current status of AI. Now I have this little graphic here, and I’m not gonna go over everything, but there’s a a kind of a main thing I wanna look at here. So if we look, this is this is the circulatory funding machine that is fueling open AI. So […]
Broc: So we’ve talked about the dot-com bubble, we’ve talked about the AI bubble, we’ve talked about the state of AI. What happens to SEO if the AI bubble bursts? And specifically, people who are investing people who are switching from Google, I’m assuming there’s a big number of people who are like, okay, bump […]